Demand Generation Manager

Demand Generation Marketing Manager

Location: Cheshire / Hybrid

Salary: 55K

We’re working with a growing B2B SaaS business looking for a Demand Generation Marketing Manager to own and scale pipeline generation across digital channels.

This role is focused on driving measurable revenue impact, leading multi-channel campaigns across paid, email, content and search, and optimising performance across the full funnel.

You’ll work closely with marketing, sales and product teams to ensure demand generation activity is aligned to commercial targets and consistently delivering results.

What you’ll own:

Campaign strategy & execution

Plan and deliver integrated demand generation campaigns across email, paid media, content and search, with a clear focus on pipeline growth.

Lead generation & nurturing

Drive high-quality MQL generation and optimise progression through to SQL, ensuring strong lead flow and effective handover to sales.

Paid media performance

Own Google Ads and LinkedIn performance, continuously optimising campaigns to improve ROI, efficiency and reach.

Content collaboration

Work with content teams to develop conversion-focused assets including whitepapers, case studies and landing pages.

ABM & segmentation

Execute targeted account-based marketing campaigns, using segmentation and personalisation to engage key accounts.

Sales alignment

Partner closely with sales on pipeline targets, lead scoring and follow-up processes.

CRM & marketing automation

Manage campaigns within HubSpot, ensuring clean tracking, reporting and full funnel visibility.

Reporting & optimisation

Track performance across key metrics including CPL, conversion rates and ROI, using insights to continuously improve campaigns.

What they’re looking for:

• 4–6 years’ experience in demand generation, growth or digital marketing

• Strong experience in B2B SaaS environments

• Hands-on experience with paid media, email and marketing automation (HubSpot ideally)

• Experience driving pipeline, MQL and SQL performance

• Understanding of the B2B buying journey and sales processes

• Data-driven mindset with strong analytical skills

• Experience with ABM and segmentation strategies

Nice to have:

• SEO/SEM and CRO experience

• Experience with lead scoring and lifecycle programmes

• Industry experience in construction or similar sectors

This role suits someone who enjoys owning pipeline, optimising performance and directly impacting revenue growth.