Director, Product Marketing - Retail Media/Commerce

A leading adtech and commerce media platform is looking for a senior product marketer to own the GTM strategy, positioning, and storytelling for its commerce media solutions powering how brands activate and measure campaigns across retail media networks like Amazon, Walmart, and Instacart.

This is a strategic and highly cross-functional role working between Product, Sales, Enablement, and Corporate Marketing to define how the company wins in a fast-evolving category. Youll lead a small team, shape market narrative, and drive adoption across a high-growth product line.

What youll do

• Own end-to-end GTM strategy for commerce media products from market analysis to launch and adoption.
• Develop positioning and messaging that differentiates against competitors in retail and omnichannel media.
• Partner with Product to align roadmaps with customer and market opportunities.
• Collaborate with Sales and Enablement on tools, training, and playbooks that improve win rates.
• Lead competitive intelligence and translate insights into actionable GTM priorities.
• Serve as an internal and external subject-matter expert for commerce media.

What were looking for

• 5+ years in Product Marketing , ideally with enterprise SaaS or adtech experience.
• Deep understanding of commerce / retail media ecosystems (Amazon, Walmart, Instacart, Target, etc.).
• Proven ability to craft compelling product narratives and GTM strategies.
• Experience leading or mentoring other PMMs.
• Commercial mindset, comfortable partnering with exec stakeholders.
• Collaborative, low-ego operator who thrives in a high-growth, fast-moving environment.

#PMM #ProductMarketing #Adtech #RetailMedia