Director, Product Marketing - Retail Media/Commerce

A leading adtech and commerce media platform is looking for a senior product marketer to own the GTM strategy, positioning, and storytelling for its commerce media solutions - powering how brands activate and measure campaigns across retail media networks like Amazon, Walmart, and Instacart.

This is a strategic and highly cross-functional role working between Product, Sales, Enablement, and Corporate Marketing to define how the company wins in a fast-evolving category. You'll lead a small team, shape market narrative, and drive adoption across a high-growth product line.

What you'll do

• Own end-to-end GTM strategy for commerce media products - from market analysis to launch and adoption.
• Develop positioning and messaging that differentiates against competitors in retail and omnichannel media.
• Partner with Product to align roadmaps with customer and market opportunities.
• Collaborate with Sales and Enablement on tools, training, and playbooks that improve win rates.
• Lead competitive intelligence and translate insights into actionable GTM priorities.
• Serve as an internal and external subject-matter expert for commerce media.

What we're looking for

• 5+ years in Product Marketing, ideally with enterprise SaaS or adtech experience.
• Deep understanding of commerce / retail media ecosystems (Amazon, Walmart, Instacart, Target, etc.).
• Proven ability to craft compelling product narratives and GTM strategies.
• Experience leading or mentoring other PMMs.
• Commercial mindset, comfortable partnering with exec stakeholders.
• Collaborative, low-ego operator who thrives in a high-growth, fast-moving environment.