Head of CRM

Head of CRM

£90,000–£110,000 + Benefits

London | Hybrid 3 days per week

We're working with an Entertainment venue investing heavily in digital growth, customer experience, and marketing automation. This is a unique opportunity to lead CRM at both strategic and hands-on levels. You'll be part of a purpose-driven organisation, ready to elevate its customer engagement through best-in-class data and platforms

The Head of CRM will own the entire customer lifecycle- from acquisition to retention to service - driving targeted, multi-channel campaigns and leading a team of eight across CRM management and delivery.

The Head of CRM will...

Lead a team of 8 across CRM strategy and execution.
Build and optimise multi-channel journeys via Salesforce Marketing Cloud (Email, App, SMS, WhatsApp)
Use SQL and data-driven techniques for deep segmentation and campaign targeting
Collaborate with senior leaders and tech teams to align CRM with business goals
Enhance behavioural and lifecycle campaigns to maximise member retention and engagement

You will need...

6-7 years' experience in CRM within subscription or membership-based businesses
Strong proficiency in Salesforce Marketing Cloud and SQL
Proven leadership experience in high-volume campaign environments
Ability to manage CRM databases of 1m+ contacts with strategic clarity
Confident stakeholder engagement and cross-functional collaboration skills

Why you'll love it...

£90k - £110k
Hybrid working with (3 days in office)
Ask the recruiter for additional benefits!

Apply Now

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