Digital Advertising Executive

Job Title: Digital Advertising Executive

Agency: 411

Location: UK-based (with domestic and international travel)

Job Type: Full-time

Salary Band: £36,225 to £46,575 (dependent on experience)

About 411

411 is a political digital agency that originated from the winning team behind the Labour Party’s 2024 general election victory. We are committed to advancing progressive causes, working with clients across the UK and around the globe. Our mission is to deliver impactful digital strategies and content that drive meaningful change. We are unapologetically centre-left, aligning with the values of the UK Labour Party.

Role Overview

As a Digital Advertising Executive, you will be supporting our digital advertising strategies for our progressive clients including the planning, execution, and optimisation of high-impact digital campaigns. This role requires a deep understanding of digital advertising platforms, a strategic mindset, and a creative approach to reaching and engaging audiences.

Specific Responsibilities

• Digital Advertising Strategy: Contribute to a comprehensive digital advertising strategy to drive results for our clients. This includes campaign planning, audience targeting, media buying, and budget management across various platforms including Google, Meta, X, and programmatic networks.
• Campaign Execution: Executing digital advertising campaigns, ensuring that campaigns are launched on time, within budget, and meet the highest standards of quality and effectiveness.
• Performance Optimisation: Continuously monitor and analyse campaign performance, using data-driven insights to optimise.
• Creative Collaboration: Work closely with the content creation and design teams to develop compelling ad creatives that resonate with target audiences and drive engagement.
• Reporting and Analysis: Help with the production of detailed reports on campaign performance. Use data to tell a compelling story and demonstrate the value of digital advertising efforts.
• Industry Trends: Stay up-to-date with the latest trends and developments in digital advertising, ensuring that 411 Digital remains at the cutting edge of the industry. Identify new opportunities for growth and innovation.
• Travel: Travel as required to meet with clients, attend industry events, and manage projects both domestically and internationally.
  

Experience:

• 1-3 years experience in digital advertising across Meta or Google is essential
• Experience creating ad reports is essential
• Experience working with additional advertising channels (e.g. TikTok, X, Programmatic) is desirable
• ⁠⁠Experience working in a political or third sector/NGO space is desirable

Skills:

• Strong attention to detail with the ability to interpret and communicate data effectively.
• Excellent written and verbal communication skills.
• Proficiency in Excel or other data analysis tools (e.g. Tableau) is advantageous.
• Ability to prioritise and manage workload in a fast-paced environment.
• Out-of-the-box thinker with a strong sense of creativity. You know how to make the most out of a moment and are ideas-led.
• Knowledge of another language (e.g., German, Italian, French, Portuguese, Spanish, or Swedish) is helpful but not essential.
  

Benefits

• Salary: £36,225 to £46,575 (dependent on experience)
• Flexible Working: Option to work remotely, with offices in Leeds and London available for in-person collaboration.
• Generous Pension Scheme: 7% employer contribution.
• Generous Parental Leave Policy
• Health Assured: Access to EAP, therapy sessions, and wellbeing resources.
• Cycle to Work Scheme
  

Application process

Email careers@fouroneone.co.uk with your CV and answering the below questions:

• What do you think the biggest challenge facing progressive politics (max 150 words)
• Can you share an example of a campaign in which you had to reach a specific audience and how you achieved that (including the desired goal, the platform used, audience target and creative)?
• [Optional] Do you have any previous work you’ve completed that you’d like to share?

We are committed to ensuring an inclusive recruitment process. If you feel comfortable, please share any disabilities you have and any adjustments you need. Applicants who disclose any disabilities and who meet the essential criteria will be guaranteed an invitation to the next stage of the application process.