Director of User Acquisition

About the Company

44pixels44pixels is a venture capital-backed AI mobile app studio building category-defining consumer products at the intersection of AI and design driven by world-class distribution. We move fast, build high-quality products, and scale aggressively. With millions in monthly ad spend and proven product-market traction, we are now focused on building a world-class, profitability-first growth engine.

About the Role

We are looking for an exceptional, hands-on Director of User Acquisition to own and scale the paid growth engine for our core products. This is a high-impact leadership role responsible for the profitability and scalable growth of our core mobile AI products. You will lead the Product Growth Experts while remaining fully hands-on across major acquisition channels, owning budget allocation, scaling strategy, testing frameworks, and performance accountability. Beyond managing a diversified channel mix (Meta, Applovin, ASA), you will provide direct mentorship to the wider team and manage high-level strategic partnerships.

Responsibilities

• Profitability & Scale Ownership: Own the acquisition P&L for assigned products, making clear budget allocation and scaling decisions based on LTV, CAC, ROAS, and contribution margins. Drive disciplined, data-backed growth strategies that prioritize long-term profitability over short-term volume.
• Hands-On Channel Leadership: Act as the in-house expert across Google Search and UAC while overseeing performance across Meta, AppLovin, ASA, and additional paid channels. Continuously optimize account structure, bidding strategies, audience segmentation, and creative testing to unlock scalable growth opportunities.
• Team Leadership & Execution: Lead and manage the Product Growth Experts on a day-to-day basis, setting clear performance targets, reviewing weekly metrics, and ensuring accountability. Mentor team members, elevate analytical standards, and foster a culture of ownership, speed, and rigorous experimentation.
• Advanced Experimentation & Measurement: Develop and enforce structured A/B testing frameworks across acquisition and retention levers. Lead incrementality testing and partner closely with analytics to validate early cohort signals, attribution quality, and predictive LTV performance.
• Cross-Functional Product Growth: Partner closely with Product Managers to influence pricing experiments, onboarding flows, paywall optimization, messaging, and user journeys. Translate growth insights into product-level improvements that increase retention and monetization.
• Strategic Vendor & Platform Relationships: Manage senior relationships with ad platforms and key partners, ensuring access to betas, strategic insights, and competitive advantages in a rapidly evolving performance marketing landscape.

Qualifications

• 7+ years in performance marketing, with 2+ years leading a team.
• Proven experience managing and scaling multi-million-dollar monthly budgets.
• Demonstrated ownership of full-funnel profitability, not just top-of-funnel performance.
• Deep familiarity and hands-on experience with Google, Meta and other paid channels.
• Advanced analytical capability (cohorts, LTV models, incrementality thinking).
• Ability to operate in fast-moving, high-growth environments.
• Strong leadership presence and decision-making confidence.

Preferred Skills

• Experience scaling subscription-based mobile apps.
• Experience with advanced marketing analytics (cohort analyses, predictive LTV modeling, and attribution platforms).

Pay range and compensation package

• Full ownership of strategy and budget allocation for your products.
• Opportunity to shape the growth of a VC-funded startup in the AI space.
• Significant investment in your learning and growth.
• Competitive compensation including Equity options.
• Private Health & Dental insurance.
• Life Assurance.

Equal Opportunity Statement

At 44pixels, we believe that diversity drives innovation and we are committed to creating an inclusive environment for all employees. We encourage applications from all qualified individuals and look forward to receiving your application.