Digital Marketing Manager - AUTOMOTIVE

Are you a DIGITAL MARKETING professional who thrives in data-driven, fast-paced AUTOMOTIVE environments? My client is searching for a Digital Marketing Manager to shape multi-channel digital activity, strengthen online visibility and deliver measurable growth. If you excel in campaign optimisation, platform management and integrated digital strategy, this role offers a strong platform for impact.

Salary: Competitive - depending on experience and current salary

Location: London

Work Style: Office-based

Language: English (Mandarin is a benefit!)

Key Responsibilities

• Create and implement digital marketing strategies that support brand and product objectives.
• Manage paid media across search, display, social, affiliates and retargeting channels.
• Lead organic growth through SEO and SEM initiatives.
• Oversee website content, UX improvements and performance analysis.
• Work cross-functionally with retail, PR and creative teams to deliver cohesive campaigns.
• Develop CRM and email programmes that support lead nurturing and conversion.
• Review digital effectiveness via analytics tools such as GA4 and platform dashboards.
• Track and optimise channel budgets to deliver strong ROI.
• Monitor industry trends and competitor activity to identify new digital opportunities.
• Ensure compliance with advertising and data protection standards.

Requirements

• Degree in digital marketing, communications or similar field.
• Five+ years' experience managing digital activity, ideally within automotive, consumer goods or technology.
• Strong understanding of SEO, PPC, social media advertising and email strategy.
• Experience with CMS platforms and analytics tools.
• Knowledge of major social and paid platforms.
• Experience with CRM or automation systems.
• Analytical, commercially aware and comfortable interpreting data.
• Excellent communication and organisational skills.
• Automotive experience beneficial.