Product Marketing Manager

Leicester (1 day per week on-site) | c. £45,000 + strong progression opportunity

If you’re an ecommerce or Shopify specialist with a passion for product marketing, this brand-new role is an exciting opportunity to join a fast-growing tech business at the forefront of AI innovation.

Our client is a highly successful app development company based in Leicester, supporting ecommerce brands worldwide — and more than 60% of their growth comes directly from their product marketing activity. This role offers exceptional scope to develop your skills, shape a key product brand, and grow your career as the team expands.

As Product Marketing Manager, you’ll take full ownership of the go-to-market strategy, positioning, and storytelling for one of the company’s flagship brands. You’ll define how their cutting-edge technology reaches the market and ensure consistent, compelling messaging across all channels.

Your responsibilities will include:

• Planning and executing launch strategies for new features, integrations, and AI-driven updates
• Partnering with Product, Sales, and Growth teams to build unified launch plans that drive adoption
• Conducting competitive analysis and customer research within the fast-moving world of ecommerce and AI
• Translating insights into smart, impactful product marketing campaigns
• Creating high-quality content including sales decks, one-pagers, demos, feature explainers, and more
• Developing customer stories and educational materials that build trust and showcase value
• Working with the Growth team to explore and experiment with AI-led campaign testing, personalisation, and segmentation
• Tracking and measuring campaign performance to inform future strategy

This is a hands-on role where you’ll directly influence product success and commercial impact.

We’re looking for someone who:

• Has 3+ years’ experience in product marketing
• Has worked in SaaS, ecommerce, or specifically the Shopify ecosystem
• Understands how AI is transforming marketing and customer experience
• Has proven experience launching products to market and running ongoing engagement campaigns
• Is eager to learn, develop, and grow — you don’t need to be the “finished article,” just ambitious and motivated

The position will start as a standalone role, with the plan to bring in junior support around Q2 2026, giving you the opportunity to step into people leadership as the team scales.

• Salary around £45,000, with clear potential to progress quickly
• Hybrid working: 1 day per week in Leicester
• A supportive, ambitious team that genuinely rewards performance and growth
• The chance to make a tangible impact in a business built around innovation, AI, and ecommerce success

If you’re looking for a product marketing role that combines creativity, strategy, and technology — and offers real long-term career progression — this could be the perfect next step.