Customer Relationship Management Specialist

Title: CRM Marketing Specialist

Duration: Permanent

Location: Fully Remote within Republic of Ireland (also open to UK or Ireland) - Standard hours: 9:00–5:00 / 6:00 | Flexibility required for US time-zone overlap (a few evenings per week)

Job Overview:

• The Email Marketing Specialist will own end-to-end email marketing campaigns for EMEA markets, supporting a fast-growing international expansion. This is an individual contributor role focused on strategy, execution, optimisation, and reporting, with a strong ownership mindset in a newly forming team.

Key Responsibilities:

• Plan, build, and execute email marketing campaigns across EMEA
• Manage the full lifecycle: strategy → production → deployment → optimisation
• Work with CRM and campaign management platforms
• Conduct A/B testing, analyse performance, and optimise campaigns
• Report insights clearly to internal teams, stakeholders, and senior leadership
• Collaborate with global production teams (US/Canada-based)

Required Skills & Qualifications:

• Strong hands-on experience in Email Marketing (core channel)
• B2C / D2C marketing experience with large consumer brands
• CRM / campaign tools experience:
• Epsilon, Moveable Ink, Attentive (nice to have)
• Salesforce Marketing Cloud or similar acceptable
• Adobe Journey Optimizer / AEP is a strong plus
• Working knowledge of:
• HTML (email templates)
• Photoshop (basic–intermediate edits)
• Strong understanding of KPIs, A/B testing, and optimisation