SENIOR PRODUCT MANAGER - Personalisation & AI

Senior Product Manager – Personalisation & AI

Hybrid 1 - 2 days per week onsite in central London

Are you passionate about creating exceptional digital experiences that delight customers and drive business impact? We’re looking for an experienced Senior Product Manager with deep expertise in personalisation and AI to lead and inspire a high-performing, cross-functional team in a leading retail environment.

This is your opportunity to shape the personalisation and AI strategy across digital touchpoints, translating customer insight and data into innovative, scalable product experiences that boost loyalty and commercial performance.

Key responsibilities

• Lead a stable, high-performing product team, enabling them to experiment, learn, and deliver solutions that truly impact the customer experience.
• Define the vision, OKRs, and roadmap for personalisation and AI initiatives, ensuring alignment with business strategy.
• Own and evolve the personalisation and AI product strategy from ideation to scaled execution, balancing experimentation with measurable commercial outcomes.
• Act as a servant leader, removing blockers, facilitating workshops, and inspiring your team to excel.
• Partner closely with data, engineering, and commercial stakeholders to ensure robust, scalable personalisation capabilities.
• Use both qualitative and quantitative insights to inform decisions, ensuring every product iteration is backed by data.

About You

• Expert in product discovery and agile methodologies (Scrum, Kanban), with a track record of delivering results in dynamic environments.
• Proven experience in building and scaling personalisation or AI-driven products, ideally in eCommerce or digital consumer platforms.
• Inspirational leader, known for empowering teams, providing empathetic feedback, and fostering a culture of continuous learning.
• Strong technical understanding to guide discussions on trade-offs, delivery speed, and feasibility.
• Experienced in experimentation frameworks, recommendation engines, segmentation, or AI-enabled experiences at scale.
• Analytical, methodical, and obsessively focused on problem-solving, using data to drive decisions.
• Exceptional communication skills, skilled in driving asynchronous collaboration and culture via tools like Slack.

What Success Looks Like

• A thriving, motivated team delivering impactful personalisation experiences.
• A product roadmap aligned with strategic goals, delivering measurable commercial and customer outcomes.
• Personalisation and AI initiatives embedded into the digital experience, transforming customer engagement.

Experience & Qualifications

• Demonstrable expertise in product management experience in digital or eCommerce environments.
• Experience liaising across multiple internal teams (Engineering, Brand, Finance, HR, Product, Design, Operations) and external vendors.
• Demonstrable ability to lead complex initiatives from concept to execution.

If you’re ready to shape the future of personalisation in retail, inspire a talented team, and make a real impact on customers’ experiences, we want to hear from you.