Sales Development Specialist

Sales Development Executive

Stockport (Office-Based) Recruiting via ASL Search

The Opportunity

ASL Search is partnering with a high-growth, technology-led B2B services organisation to appoint a Sales Development Executive at their Stockport office.

This business operates nationally, delivering specialist solutions to mid-sized and enterprise clients. With a strong reputation in its sector and a well-established senior sales function, the organisation is now investing further in structured pipeline development to support continued expansion.

This is a pivotal commercial role focused on developing new prospects, managing inbound interest, and building early-stage customer relationships that convert into high-quality meetings and long-term accounts.

You will act as the bridge between Marketing activity and the Senior Sales / Key Account team — ensuring opportunities are qualified, nurtured, and professionally transitioned.

About the Employer

Our client is a scaling, technology-driven B2B organisation with a strong commercial infrastructure and clear growth trajectory.

Key characteristics of the business:

• Established brand with national client base
• Structured sales methodology and defined ICP
• Strong marketing engine generating inbound interest
• Collaborative office-based culture
• Clear performance metrics and coaching framework
• Investment in long-term commercial capability

The environment is professional, process-led, and performance-focused — designed to develop sales professionals into long-term commercial leaders.

The Core Purpose of the Role

Your objective is to build, qualify, and nurture a consistent flow of sales-ready opportunities for the Key Account Management team.

This is not transactional selling.

It is structured pipeline development and relationship initiation.

You will:

• Identify and engage ideal customer profiles
• Handle inbound enquiries with professionalism and urgency
• Qualify prospects against defined commercial criteria
• Develop early-stage relationships with decision-makers
• Transition opportunities seamlessly to senior sales colleagues

Key Responsibilities

Outbound Prospect Development

• Identify target accounts aligned to defined ICP
• Engage decision-makers via LinkedIn and structured outreach
• Personalise messaging within approved frameworks
• Execute multi-touch cadence campaigns (email, phone, LinkedIn)
• Initiate conversations and secure qualified meetings

This is disciplined, daily activity with measurable output expectations.

Inbound Lead Handling

• Manage enquiries generated via marketing campaigns, events, and seminars
• Respond promptly and professionally
• Conduct structured qualification conversations
• Identify commercial potential and urgency
• Convert interest into scheduled meetings for Senior Sales

Speed and quality of response will directly influence pipeline value.

Relationship Development

• Build rapport with business owners and senior decision-makers
• Understand commercial challenges and strategic priorities
• Position solutions in a consultative manner
• Maintain engagement through follow-up sequences where appropriate

The emphasis is on credibility and consistency - not high-pressure tactics.

CRM & Pipeline Management

• Maintain accurate, real-time CRM records
• Log all engagement activity
• Manage follow-ups and nurture timelines
• Ensure clean handover notes for Key Account Managers

Process discipline is critical in this role.

Who This Role Will Suit

We are seeking an early-career B2B sales professional (1–3 years’ experience)* who is:

• Comfortable making outbound calls daily
• Structured and process-oriented
• Confident speaking with business decision-makers
• Target-driven and resilient
• Coachable and open to feedback
• Ambitious to develop into senior commercial roles

You do not need deep technical product experience - but you must be comfortable learning quickly and operating within a defined sales framework.

*(The role could also suit a more experienced professional, who is seeking to return to work in a reduced capacity)

The Working Environment

• Office-based in Stockport (collaborative setup)
• Daily interaction with Marketing and Senior Sales leaders
• Clear KPIs and activity structure
• Ongoing coaching and development
• Performance-led culture with visible progression routes

This is not a remote, loosely managed SDR role.

It is structured, accountable, and professionally supported.

Career Development

Strong and consistent performers can progress into:

• Senior Sales Development
• Account Executive
• Key Account Management
• Broader Commercial Roles

Progression is performance-based and transparent.

Why Consider This Opportunity?

• Join a growing, technology-led B2B organisation
• Develop structured commercial skills in a supportive environment
• Build confidence handling both inbound and outbound opportunities
• Gain exposure to experienced senior sales leaders
• Create a clear pathway into full-cycle sales or account leadership