Sales Manager

Commercial Manager – Digital Services (B2C/B2B2C)

Office-based | Cardiff / Free parking

Full-Time | £50,000 + Commission

The Opportunity

A growing digital services business is hiring a senior Commercial Manager to build and scale a brand‐new commercial function from the ground up. This is a first‐in‐role opportunity, responsible for defining commercial strategy, driving adoption through partner‐enabled distribution, and shaping how the product is positioned in a changing regulatory landscape.

You will own revenue delivery end‐to‐end and, as the product scales, be responsible for building and leading a telesales‐led growth team. This role offers significant autonomy, high visibility, and the chance to create the commercial blueprint for a product entering a major period of market change.

What You’ll Be Responsible For

Revenue Ownership & Commercial Build

• Establish and own the revenue function, delivering agreed financial targets.
• Take accountability for commercial performance, including contribution to product-level P&L.
• Build scalable commercial models and growth frameworks.
• Maintain strong forecasting discipline, pipeline visibility, and performance reporting.

Strategic Partner Engagement

• Define how strategic relationships support commercial growth.
• Lead senior‐level commercial discussions to secure long‐term commitment.
• Navigate complex stakeholder environments to unlock adoption.
• Serve as the senior commercial representative externally.

Commercial & Product Positioning

• Shape how the product is positioned commercially in the market.
• Lead consultative discussions with senior decision‐makers to drive adoption.
• Translate regulatory change into a compelling commercial proposition.
• Provide market insight to inform pricing, proposition development and go‐to‐market activity.
• Work closely with Product and Growth teams to align capability and revenue goals.

Team Build & Revenue Leadership

• Design and build a telesales‐led growth team as adoption scales.
• Recruit, onboard and develop sales talent.
• Set clear targets, activity standards and performance metrics.
• Coach and lead the team to deliver consistent revenue results.
• Drive revenue both directly and through team performance.

What You’ll Bring

• Proven experience in senior commercial or partnerships roles.
• At least 2 years’ experience managing sales or commercial teams with measurable success.
• Demonstrable track record of building or scaling early-stage revenue functions.
• Strong commercial acumen, with experience owning revenue targets and influencing P&L.
• Ability to operate in ambiguity and create structure in fast‐changing environments.
• Confidence influencing senior stakeholders without formal authority.
• Experience with indirect, partner‐enabled or multi‐channel sales models.
• Comfortable working in a fast‐growing, product‐led organisation.

Why Join

• First‐in‐role impact: Build the commercial growth model from scratch.
• Leadership progression: Grow from senior IC to building and leading a revenue team.
• End‐to‐end ownership: Full accountability for revenue performance.
• High visibility: Work closely with senior leadership.
• Market timing: Join at a pivotal moment ahead of major regulatory change.
• Flexibility: Hybrid working with collaboration time in Cardiff.

If interested, please apply with your latest CV and we can go over the role.