Digital Analytics Specialist
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.
Imagine being part of team that helps transform leading organizations and communities around the world!
Our ideal candidate for this role has a marketing / web analytics background and is comfortable using data to help advise clients on website design, user journey analysis, media advisory and digital strategy because during client projects will contribute to promoting a customer-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions as well as supporting Accenture to evolve its digital analytics offering.
Responsibilities:
- Set strategic vision for digital analytics in-line with broader client landscapes, e.g. marketing, technology, data etc.
- Establish our client’s measurement strategies for their digital assets, including web and app.
- Audit and define digital analytics tagging implementations with the ability to work with both business and technical stakeholders to ensure that tracking requirements are captured and implemented accurately.
- Define data layer structures and other key requirements for digital analytics purposes
- Analyze website traffic, user engagement, and conversion rates to identify opportunities for optimization.
- Create dashboards and reports to track key performance indicators (KPIs) and communicate insights to stakeholders.
- Employ and implement digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor digital campaigns and identify areas for improvement, including both web and apps.
- Collaborate with Marketing teams to measure the effectiveness of digital campaigns and recommend strategies for maximizing ROI.
- Work with multiple teams across MMM project from the business and internal analytics teams.
- Data Collection and Preparation: Gathering and cleaning data from various sources to ensure it is ready for analysis. This involves working with large datasets and ensuring data quality and consistency.
- MMM Model Development: Assisting in the development and validation of marketing mix models. This includes selecting appropriate modelling techniques and ensuring the models are robust and accurate.
- Stay updated on industry trends and best practices in digital analytics to drive innovation.
Skills:
- Experience in digital analytics or a similar role, preferably in a retail or e-commerce environment.
- Experience with Tag Management Systems (e.g. Google Tag Manager, Tealium, Adobe Launch etc.) is mandatory.
- Skilled in digital analytics & experience analytics platforms (e.g. Google Analytics, Adobe Analytics, Content Square, Decibel etc.).
- Experience in delivering end-to-end MMM projects and with data visualization tools (e.g., Tableau, Power BI).
- Strong analytical and communication skills, a problem solving mindset with a passion for continuous improvement.
Visit us at www.accenture.com
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.
Application deadline: Ongoing
Accenture reserves the right to close the role, should a suitable candidate be found.