GenAI Content Lead Adobe

Position: Adobe Gen Ai Driven Content Lead

Location: London

Level: Senior Manager

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: song

As a Adobe GenAi Driven Content Lead...

We are seeking an experienced Adobe (Gen)Ai Driven Content Lead to join our Adobe Business Group EMEA team.

The ideal candidate will have a deep understanding of Content GenAi applications and tools such as Adobe Firefly & Adobe GenStudio, Runway, combining expertise in content strategy with GenAi-driven tools and technologies to deliver personalised, and data-informed content.

This role will involve creating and solutioning content strategies and content solutions that deliver valuable, engaging content to target audiences at scale. 

Key Responsibilities: 

• Content Strategy & Integration: Develop and execute a GenAi enhanced content strategy that aligns with business objectives and target audience needs. 

• Identify and implement GenAi tools for briefing, content generation, optimisation, and personalisation. Ensure content consistency across channels while leveraging GenAi to scale production and improve efficiency and quality. 

• Content Creation and Optimisation: Use GenAi tools such as Adobe Firefly and Adobe GenStudio to create and optimise written, visual, and other content types, whilst considering end-2-end content requriements (SEO, accessibility, DCO, etc). 

• Leadership: Lead the Adobe Ai Driven Content team that are the bridge between technical and creative teams, with a focus on scaled adoption of GenAi tools and methodologies. 

• Continuous Improvement: Stay updated on emerging Content GenAi technologies and trends, best practices and lead GenAi initiatives. Identify opportunities for enhancements and continuous improvement using GenAi.