Manager - Marketing Mix Modelling MMM

Manager – Marketing Mix Modelling (MMM) CL7

Location: London/UKWork Model: HybridOrganization: Accenture Song Data & AI

Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Combining deep industry expertise with advanced analytics, AI, and machine learning, we help our clients across more than 40 industries make smarter, faster, and more impactful decisions.

We are looking for a Manager – Marketing Mix Modelling (MMM) to join our growing Song Marketing Data & AI team. In this role, you’ll lead the delivery of data-driven marketing effectiveness solutions, helping clients understand and optimize the impact of their marketing investments. You will be responsible for guiding model development, generating strategic insights, and collaborating with cross-functional teams to deliver real business outcomes.

Key responsibilities:

• Lead and execute MMM projects: Guide teams in building econometric and statistical models to evaluate the ROI and impact of marketing, media, and promotional activities.

• Translate data into actionable insights: Provide clients with evidence-based recommendations for budget optimization, channel effectiveness, media mix, and marketing strategy.

• Serve as the day-to-day client contact: Build trust and manage stakeholder expectations, ensuring alignment between project delivery and client objectives.

• Support project planning and team leadership: Manage workstreams, delegate tasks, and mentor junior team members.

• Collaborate across functional areas, including data engineering, media strategy, digital marketing, and business strategy to ensure holistic and integrated delivery.

• Ensure model integrity and analytical quality: Review outputs and methodologies to ensure robust and reliable results.

• Contribute to the development of best practices and reusable assets within the MMM and broader analytics offering.

What we offer:

• A people-first culture that values innovation, continuous learning, and growth.

• Opportunity to work on high-impact, real-world marketing problems for global brands.

• Access to the latest in AI, cloud, and advanced analytics technologies.

• A career path with clear progression to Senior Manager and beyond.