Sales Development Representative (SDR) Team Lead

Introduction

Join a business at the forefront of talent and people insight technology, launching an innovative AI-powered SaaS platform designed to transform how organisations make hiring and development decisions. This is an opportunity to lead from the front, build a high-performing outbound team, and play a key role in a major commercial growth journey.

Role Overview

• Location: London (on-site 3 days per week)
• Package: Competitive salary + performance-based bonus + benefits
• Industry: SaaS / HR & Recruitment Technology / AI

What You’ll Be Doing:

• Lead, coach, and develop a team of SDRs, creating a high-performance culture built on accountability, collaboration, and continuous improvement.
• Remain hands-on with outbound sales activity, carrying your own target and setting the standard for prospecting excellence.
• Drive pipeline generation through targeted outreach across phone, email, LinkedIn, and other modern sales channels.
• Build, test, and optimise outbound sequences to improve engagement, response rates, and meeting conversions.
• Conduct discovery conversations to qualify opportunities and generate high-quality meetings for the wider sales team.
• Partner with senior sales leadership to recruit, onboard, and scale the SDR function as the business grows.
• Implement coaching frameworks, performance metrics, and operating rhythms that support long-term team success.
• Leverage market intelligence, prospect feedback, and performance data to refine go-to-market strategies.
• Champion best practice across CRM usage, data quality, reporting, and sales process execution.
• Collaborate closely with Marketing, Sales, and Commercial Operations to maximise campaign effectiveness and pipeline performance.
• Drive adoption of AI-powered tools to enhance research, personalisation, and outbound productivity.

Main Skills Needed:

• Proven experience within B2B SaaS sales, including leadership of SDR or outbound sales teams.
• Track record of exceeding pipeline generation, meeting creation, and revenue contribution targets.
• Strong coaching and people development skills, with experience building successful outbound teams.
• Expertise across modern sales technology platforms, including CRM, prospecting, and sales engagement tools.
• Experience creating and optimising multi-touch outbound campaigns and sales sequences.
• Strong understanding of data-led sales management, forecasting, and performance analysis.
• Excellent communication skills, both written and verbal, with the ability to influence and motivate others.
• Commercially driven, highly organised, and comfortable operating in fast-paced growth environments.
• Strong interest in AI-enabled selling and technology-led productivity improvements.
• Previous exposure to SaaS, HR/Recruitment technology, talent solutions, or related sectors would be advantageous.

What’s in It for You:

• A genuine opportunity to shape and scale an outbound sales function from the ground up.
• Significant leadership exposure with a clear progression path into senior sales leadership roles.
• The chance to contribute to the launch of a cutting-edge AI platform with global growth ambitions.
• Access to a market-leading sales technology stack and AI-enabled tooling.
• A collaborative and forward-thinking culture that values innovation, learning, and personal development.
• Competitive salary, bonus potential, and the opportunity to make a visible impact on business growth.

Call to Action

Big plans. Big impact. Ready to be part of it?

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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