ABM & Field Marketing Specialist
Account-Based Marketing (ABM) & Field Marketing Specialist - UK & Ireland
-Do you have experience in event marketing bringing B2B together?
London (Hybrid) - 6 month contract
EMEA Demand Generation Team
The Opportunity
Our client is a high-growth, global enterprise software business operating at the forefront of AI-powered application development. With a strong presence across EMEA and an ambitious go-to-market strategy, they are recognised as a leader in their space and trusted by major organisations across public and private sectors.
They are now looking to hire an ABM & Field Marketing Specialist to support one of their most strategic regions: UK & Ireland.
This is a highly execution-focused role for a commercially minded marketer who thrives on delivering targeted, high-impact experiences that accelerate pipeline and influence revenue.
The Role
You'll be responsible for bringing an account-based marketing strategy to life through field and experiential marketing. This includes designing and executing targeted campaigns and events such as executive roundtables, industry events, partner activations, customer programmes, and bespoke digital experiences.
Working closely with Sales, SDRs, Partners and regional Demand Generation leadership, you'll create meaningful touchpoints for priority accounts, capture insights from the field, and feed real-world learning back into account strategy and campaign planning.
This is a hands-on role that blends strategy with execution. Success will be measured by pipeline impact and deal progression - not vanity metrics.
Key Responsibilities
- Plan and deliver account-based field marketing programmes aligned to regional pipeline goals
- Execute events end-to-end, including:
- Executive roundtables
- Industry events and workshops
- Partner-led activations
- Customer and prospect experiences
- Build multi-touch in-person and digital journeys for priority accounts and strategic customers
- Partner closely with Sales, SDRs and Demand Gen to identify gaps, accelerate opportunities and influence deals
- Ensure all activity aligns to ABM tiers, ICP definitions and industry focus areas
- Collaborate with partners on co-marketing initiatives aligned to vertical and regional plays
- Work with Digital, Content and SDR teams to fully activate events across email, paid media, content and outreach
- Capture and share insights from customer conversations, objections and buying signals
- Track performance and pipeline influence across accounts, industries and programmes
- Act as a brand ambassador at customer-facing and industry events
- Use AI-driven tools to scale event assets, outreach and follow-up activity
- Support customer marketing initiatives to drive adoption and expansion within existing accounts
Key Objectives
- Increase high-quality, face-to-face engagement within priority UK & Ireland accounts
- Accelerate pipeline through targeted, ABM-led interactions
- Strengthen partner co-marketing and joint value propositions
- Feed actionable field insight back into campaign and account strategy
- Support both new business growth and customer expansion
Experience & Skills
- 5-8 years' B2B marketing experience, ideally within SaaS or enterprise technology
- Proven success delivering field marketing programmes that drive pipeline and revenue
- Experience with ABM (1:1 and 1:few) or targeted account programmes
- Comfortable managing senior-level experiences such as executive dinners and private briefings
- Strong commercial awareness and a working understanding of digital transformation and AI adoption
- Highly organised, detail-oriented and able to manage multiple programmes simultaneously
- Confident collaborating cross-functionally with Sales, SDRs and Partners
- Comfortable using CRM, project management and reporting tools (e.g. Salesforce, Asana, Power BI)
- Proactive, self-starting mindset suited to fast-growth environments
Nice to Have
- Experience in partner marketing or customer marketing
- Exposure to UK industries such as Financial Services or Public Sector
- Hands-on experience using AI tools for research, content creation or campaign execution
Why This Role?
This is a critical hire in a region entering a significant growth phase, with an ambitious pipeline agenda and a highly focused ABM strategy. The successful candidate will play a key role in shaping how the business engages with its most important accounts, through precision, relevance and repeated, high-quality interactions.
This role offers strong visibility, autonomy and the chance to grow within a modern, AI-forward enterprise marketing team.
Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.
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