Channel Marketing Manager

Channel Marketing Manager (German speaker)

Location: Reading (Hybrid, 1 day a week in the office)

Contract Details: ASAP - 30/06/2026

Remuneration: 190.00 Daily

Responsibilities:

Procure and assimilate consumer behaviour into insights within the context of the sub-region a consumer profiles to drive unified sell-thru plans

Maximize ROI on future activities by measuring and optimizing marketing campaigns, promotions performance and sell-thru.

Anticipate and discover competitors activities, and adjust retail marketing programs to counter.

Work with subsidiaries to analyse the partners existing marketing capabilities in order to recognize and execute on specific local needs

Collaborate with World Wide and EMEA Channel and Local teams to develop marketing plans, inclusive of Digital, addressing upcoming selling seasons and industry trends.

Gather and synthesize data from retailer partners, Microsoft, and industry resources to form actionable learnings and tactics.

Work with subsidiaries to help create medium and long-term execution plans in line with seasonal planning to maintain retail channel momentum through the product life cycle and follow the key retail selling seasons

Guide subsidiaries to anticipate needs of the selling seasons and industry trends and deliver feedback to support

Drive creation and review of key ROB processes within sub region

Drive local alignment to WW seasonal planning guidelines that delivers readiness and execution in market.

Drive subsidiary execution & seamless integration between Category, Sales & Retail Services

Drive consistent Channel Marketing (EPIC) Execution that achieves required goals and aligns with Corp guidance and aligning any required changes with corporate Channel Marketing

Provide product and marketing expertise while optimizing for the subsidiaries objectives in order to increase partner trust in the Company

As necessary, translate category management plans for subsidiaries, and coordinating marketing efforts at the local level between sales, category management, and internal support teams (visual merchandising, field labour & training, and Digital) to drive successful execution of retail programs, training, promotions, and events.

Use results of analysis to learn from execution success and failures and share this with subsidiaries

Work with subsidiaries to maintain budgets and maximise ROI

Demonstrate creativity and entrepreneurial behaviour while staying on strategy

Ensure countries are aligned with PC Aisle LOB KPIs, inclusive of Digital.

Work the Labour and Evangelism leads to drive excellence in field reporting and analysis for PC Aisle products

Direct and indirect leadership with outcomes

Influence across boundaries

Impact and Influence w/o Authority

Effectively communicates the business strategy, describes and holds team accountable to key goals.

What is the ideal background of a candidate for this role?

Experiences Required: Education, Key Experiences, Skills and Knowledge:

Marketing/Business Bachelors Degree MBA preferred

Experience in Retail/Channel Marketing/Marketing/Retail Sales

Proven success at marketing and execution planning particularly with Consumer Technology products

Strategic business planning

Executive & Intercultural communication skills

Strong partner relationships

Cross group collaboration

Forward looking and strategic thinking

New product launch experience

Leading and thriving in ambiguity

Strong coach and teacher of others