Channel Marketing Manager

Channel Marketing Manager (German speaker)Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.

Location: Reading (Hybrid, 1 day a week in the office)

Contract Details: ASAP - 30/06/2026

Remuneration: £190.00 Daily

Responsibilities:

• Procure and assimilate consumer behaviour into insights within the context of the sub-region a consumer profiles to drive unified sell-thru plans

• Maximize ROI on future activities by measuring and optimizing marketing campaigns, promotions performance and sell-thru.

• Anticipate and discover competitor's activities, and adjust retail marketing programs to counter.

• Work with subsidiaries to analyse the partner's existing marketing capabilities in order to recognize and execute on specific local needs

• Collaborate with World Wide and EMEA Channel and Local teams to develop marketing plans, inclusive of Digital, addressing upcoming selling seasons and industry trends.

• Gather and synthesize data from retailer partners, Microsoft, and industry resources to form actionable learnings and tactics.

• Work with subsidiaries to help create medium and long-term execution plans in line with seasonal planning to maintain retail channel momentum through the product life cycle and follow the key retail selling seasons

• Guide subsidiaries to anticipate needs of the selling seasons and industry trends and deliver feedback to support

• Drive creation and review of key ROB processes within sub region

• Drive local alignment to WW seasonal planning guidelines that delivers readiness and execution in market.

• Drive subsidiary execution & seamless integration between Category, Sales & Retail Services

• Drive consistent Channel Marketing (EPIC) Execution that achieves required goals and aligns with Corp guidance and aligning any required changes with corporate Channel Marketing

• Provide product and marketing expertise while optimizing for the subsidiaries objectives in order to increase partner trust in the Company

• As necessary, translate category management plans for subsidiaries, and coordinating marketing efforts at the local level between sales, category management, and internal support teams (visual merchandising, field labour & training, and Digital) to drive successful execution of retail programs, training, promotions, and events.

• Use results of analysis to learn from execution success and failures and share this with subsidiaries

• Work with subsidiaries to maintain budgets and maximise ROI

• Demonstrate creativity and entrepreneurial behaviour while staying on strategy

• Ensure countries are aligned with PC Aisle LOB KPIs, inclusive of Digital.

• Work the Labour and Evangelism leads to drive excellence in field reporting and analysis for PC Aisle products

• Direct and indirect leadership with outcomes

• Influence across boundaries

• Impact and Influence w/o Authority

• Effectively communicates the business strategy, describes and holds team accountable to key goals.

What is the ideal background of a candidate for this role?

Experiences Required: Education, Key Experiences, Skills and Knowledge:

• Marketing/Business Bachelors Degree– MBA preferred

• Experience in Retail/Channel Marketing/Marketing/Retail Sales

• Proven success at marketing and execution planning – particularly with Consumer Technology products

• Strategic business planning

• Executive & Intercultural communication skills

• Strong partner relationships

• Cross group collaboration

• Forward looking and strategic thinking

• New product launch experience

• Leading and thriving in ambiguity

• Strong coach and teacher of others