Head of Ecommerce
Head of E-Commerce Operations & Growth
Location: Cardiff (Hybrid)
Salary: £50,000 + Performance Bonus + Excellent Career Progression
Adecco is proud to be recruiting on behalf of a rapidly growing, multi-brand organisation within the medical and healthcare sector. We are seeking a commercially driven and highly capable Head of E-Commerce Operations & Growth to take ownership of a portfolio of established and expanding online stores.
This is a fantastic opportunity for an ambitious e-commerce professional who thrives in a fast-paced environment and is looking to make a tangible impact on business growth and performance.
The Role
This is far more than a traditional e-commerce management position. You will take full responsibility for the performance, optimisation, and growth of multiple Shopify and WooCommerce stores, combining strategic thinking with hands-on delivery.
You will lead on driving revenue, improving customer experience, enhancing operational efficiency, and scaling online performance across several brands.
Key Responsibilities
E-Commerce Leadership
- Take full ownership of multiple online stores
- Develop and execute growth strategies aligned with business objectives
- Manage trading calendars, campaigns, and product launches
- Monitor and improve all key commercial KPIs
Platform Management (Shopify & WooCommerce)
- Oversee day-to-day administration and optimisation
- Manage themes, plugins, integrations, and functionality
- Ensure sites are secure, high-performing, and conversion-focused
- Work with developers, designers, and external partners
Commercial Performance & Analytics
- Track and optimise revenue, profitability, and conversion rates
- Monitor KPIs including AOV, CAC, LTV, ROAS, and cart abandonment
- Analyse performance data and implement improvement strategies
- Build and maintain reporting dashboards
Digital Marketing Oversight
- Collaborate with internal teams and agencies across:
- SEO & organic growth
- Paid media (Google Ads & Meta)
- Email marketing & automation
- Retargeting and affiliate activity
- Ensure all channels align to drive performance and ROI
Product & Customer Experience
- Manage and optimise large product catalogues
- Improve navigation, product listings, and merchandising
- Enhance the end-to-end customer journey
- Drive retention, repeat purchases, and customer satisfaction
Operational Excellence
- Work closely with fulfilment, procurement, and customer service teams
- Improve stock management and order processes
- Develop scalable systems to support ongoing growth
About You
We are looking for a results-driven individual who can demonstrate:
- Experience in e-commerce management
- Proven success growing online revenue and profitability
- Experience managing multiple e-commerce sites
- Strong Shopify and WooCommerce expertise
- Solid understanding of web performance, UX, and CRO
- Experience working with data, analytics, and reporting tools
- Strong knowledge of digital marketing channels and strategy
Highly desirable:
- Experience within healthcare, medical equipment, or regulated industries but not essential
- Exposure to both B2B and B2C environments
- Marketplace experience (Amazon, eBay)
- International e-commerce experience
Personal Attributes
- Commercially focused and results-driven
- Analytical and detail-oriented
- Technically confident
- Proactive and solutions-focused
- Comfortable taking ownership and accountability
- Driven by growth and continuous improvement
What’s On Offer
- Competitive salary + performance bonus
- Significant career progression opportunities
- Hybrid/remote working with Cardiff base
- Free parking in Cardiff city centre
- Supportive, sociable team environment
- Company pension scheme
- Early finish on Fridays (1:30pm!)
Why Apply?
This is a unique opportunity to take ownership of a growing portfolio within a stable and expanding sector. You’ll have the autonomy to shape strategy, implement meaningful change, and directly influence commercial success.
If you’re an ambitious e-commerce leader ready to take the next step in your career, we would love to hear from you.