Product Marketing Manager

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Are you a dynamic and experienced Product Marketing Manager ready to make a significant impact in the retail industry? Our client is on the lookout for a talented individual to lead the product marketing strategy for Ring & Blink across international markets! This exciting temporary role is perfect for someone who thrives on crafting go-to-market strategies that resonate with customers worldwide.

Role: Product Marketing Manager

Duration: 3 Months (extension options)

Location: London (Hybrid 3 days a week in office)

Rate: £385 per day PAYE

Key Responsibilities:

Product Launch & GTM Strategy:

• Develop comprehensive go-to-market strategies that account for international positioning and market-specific nuances.
• Support product launch strategies, ensuring effective positioning and localization.
• Manage end-to-end launch processes, overseeing timelines, prioritization, and content review across all channels.
• Provide final approval for all product marketing launch content across various platforms, including (url removed) and (url removed).
• Drive 360° launch campaign development for activations outside promotional periods, ensuring cohesive execution across social, PR, CRM, and channel marketing.

Digital Experience & Conversion Optimization:

• Own the Product Finder (Zoovu) strategy for UK, DE, and FR markets, covering project management, testing, and stakeholder management.
• Collaborate with eCommerce, content, and creative teams to enhance CRO, UX, and UI.
• Manage Brand Store merchandising, ensuring updates for new launches and promotional products are timely and effective.

Market Intelligence & Channel Support:

• Utilize competitive and customer analysis to inform product positioning and strategy.
• Support offline channel marketing initiatives by reviewing materials and training modules.

Cross-Functional Collaboration:

• Partner closely with international marketing, retail, GTM organizations, and creative teams.
• Adapt US product positioning for international markets while ensuring brand consistency.
• Foster strong relationships across multiple teams and geographies.

Basic Qualifications:

• Proven product marketing experience, ideally in consumer electronics or technology products.
• A successful track record of leading product launches across various markets.
• Strong understanding of international market dynamics and localization.
• Experience managing end-to-end marketing campaigns across digital and traditional channels.
• Excellent project management skills with a knack for multitasking.
• Strong analytical skills with a data-driven decision-making approach.

Preferred Qualifications:

• Experience in project management and knowledge of European markets (UK, DE, FR).
• Familiarity with A/B testing and customer research methodologies.
• Background in both B2C and retail channel marketing.
• Fluency in additional European languages is a plus!

Key Competencies:

• Execution Excellence: Attention to detail with a commitment to delivering high-quality work.
• Customer Obsession: A deep understanding of customer needs that translates into compelling marketing strategies.
• Strategic Thinking: Ability to develop market-specific strategies while maintaining global brand consistency.
• Influence & Communication: Exceptional stakeholder management skills to gain buy-in across diverse teams.
• Adaptability: Comfort in fast-paced environments with shifting priorities.
• Ownership: A proactive approach to driving initiatives to completion.

About the Team:
Join the vibrant International Product Marketing team within our client's organization, where you will collaborate with US PMM counterparts and cross-functional partners. Reporting to the Head of International Product Marketing, you will work closely with the broader marketing organization to drive product excellence across international markets.

If you're ready to take on this thrilling challenge and drive impactful product marketing initiatives, we want to hear from you! Apply now and be part of a team that's redefining the retail landscape!

Please be advised if you haven't heard from us within 48 hours then unfortunately your application has not been successful on this occasion, we may however keep your details on file for any suitable future vacancies and contact you accordingly.

We use generative AI tools to support our candidate screening process. This helps us ensure a fair, consistent, and efficient experience for all applicants. Rest assured, all final decisions are made by our hiring team, and your application will be reviewed with care and attention.