Head of Marketing

Head of Marketing – Manchester (FinTech)

Our client, a fast‑growing fintech innovator, is seeking a Head of Marketing with deep expertise in digital demand generation to lead the UK marketing function. This role is central to accelerating customer acquisition, strengthening market presence, and building a scalable, data‑driven growth engine that fuels commercial performance.

The successful candidate will shape and execute a high‑impact marketing strategy that positions the business as a leading fintech partner, drives qualified pipeline, and delivers measurable ROI. This is a senior, hands‑on role working closely with the UK leadership team to ensure marketing is a core driver of revenue and market expansion.

Key Responsibilities

• Develop and execute a fintech‑focused, performance‑led marketing strategy with a strong emphasis on digital lead generation, conversion optimisation, and pipeline acceleration.
• Own end‑to‑end demand generation and nurture programmes, tightly aligned with sales and revenue targets.
• Partner with senior leadership to support customer acquisition, market penetration, and product adoption across the UK.
• Lead multi‑channel campaigns across digital, paid media, social, content, and automation, leveraging data and technology to scale efficiently.
• Position marketing as a high‑performance, insight‑driven function that consistently delivers high‑quality, sales‑ready leads.
• Monitor and report on campaign performance, funnel metrics, CAC, ROI, and pipeline contribution, providing accurate forecasting and actionable insights.
• Lead, coach, and develop a marketing team with a strong focus on digital capability, experimentation, and commercial impact.
• Manage and optimise the marketing budget to maximise return and support sustainable growth.
• Act as brand guardian, ensuring consistent messaging, value proposition clarity, and a frictionless customer experience across all touchpoints.
• Build strong relationships with internal teams, external agencies, and strategic partners within the fintech ecosystem.
• Maintain a hands‑on approach, contributing directly to campaign execution where needed.

Person Specification

• Proven experience in a lead‑generation‑driven marketing role within fintech or B2B financial services.
• Demonstrated success in building and scaling digital demand generation engines that drive measurable revenue growth.
• Strong understanding of fintech customer journeys, digital channels, and emerging technologies shaping the sector.
• Hands‑on experience with marketing automation, ideally Salesforce and Pardot, and a strong grasp of data‑driven optimisation.
• Commercially minded, analytical, and highly performance‑focused.
• Strong leadership skills with the ability to inspire, develop, and elevate a high‑performing team.
• Strategic thinker with the confidence to operate at Board level while remaining operationally hands‑on.
• Experience developing KPIs, managing performance, and using data to optimise results.
• Agile, solutions‑focused, and comfortable operating in a fast‑paced, scale‑up environment.

Benefits

• 25 days holiday + bank holidays
• Hybrid working
• Training & development budgets

Interested? Click Apply Now.

Head of Marketing – Manchester