Ecommerce Manager
Are you ready to take ownership of a premium digital ecosystem and help build an e-commerce function from the ground up? This is a rare opportunity to join a fast growth, founder led spirits business at a defining moment, helping to shape the online presence of multiple award winning brands while launching a new DTC (Direct-to-Consumer) e-commerce platform.
The Company
This is a premium spirits business built by industry leaders with a proven track record in global e-commerce. With a portfolio spanning whisky and rum brands distributed internationally, the business is entering an exciting new chapter of growth, expanding its distillery footprint, investing in luxury brand building, and developing a scalable digital and DTC platform to support the next phase.
You'll be joining a close-knit, ambitious team where pace is high, standards are higher, and everyone is expected to get stuck in. This is not a corporate "sit back and manage" environment, but a hands-on, entrepreneurial space that has been built for people who want real ownership and impact.
The Role
As E-commerce Manager, you'll lead the day-to-day management and evolution of a growing suite of brand and distillery websites, while playing a key role in the delivery of a new DTC e-commerce journey.
This role is best described as digital project leadership with e-commerce at the centre. You'll work closely with internal stakeholders across marketing, design, and brand, plus a back-end developer and external partners where needed, ensuring projects are delivered smoothly, performance is tracked, UX is optimised, and the digital experience consistently reflects a luxury, premium aesthetic.
You'll be the safe pair of hands who brings structure, momentum, and clarity across multiple moving parts, translating changing requirements into a workflow the business can execute against.
Key Responsibilities
- Own the day-to-day management and performance of multiple websites across a premium brand portfolio.
- Lead digital project planning and delivery across Webflow, Shopify and internal/external stakeholders.
- Ensure a luxury-standard digital experience across content, UX, brand tone and visual storytelling.
- Monitor performance using analytics (GA/GA4), reporting insights and making data-led recommendations.
- Drive continuous improvement across SEO, user journeys, conversion performance and accessibility.
- Coordinate content updates, campaign landing pages and brand storytelling in partnership with marketing and creative teams.
- Identify risks, future-proofing needs, and gaps in capability. Making clear recommendations on how to solve them.
- Manage priorities across multiple sites and timelines, keeping stakeholders aligned and informed.
What We're Looking For
- Proven experience managing brand or e-commerce websites (premium/luxury, lifestyle or spirits experience is a strong advantage).
- Strong understanding of DTC e-commerce, digital performance and user journey optimisation.
- Hands-on CMS experience (Webflow preferred; Shopify/e-commerce platform exposure essential).
- Confident in analytics, UX principles and SEO. Able to make decisions using data, not guesswork.
- Strong project management and stakeholder skills. An organised, clear communicator, calm under pressure.
- A proactive, resilient mindset. Comfortable with changing briefs and founder involvement.
- The right personality: communicative, collaborative, tenatious and prepared to roll your sleeves up.
- People management experience is helpful but not essential; project leadership and ownership matter most.
Interested? Click "Apply" or email your CV to kieran.tudsbury@advocate-group.co.uk.
The Advocate Group is a leading recruitment partner to the FMCG, healthcare, and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
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