CRM Administrator

Location: London / Flexible / Hybrid

Department: Data & Technology

Reports to: Technology & Product Manager

About the role:

As CRM Administrator, you will play a key role in supporting and improving Alight Media’s CRM environment and wider business systems.

Acting as the first line of support for CRM users across the business, you will help maintain data quality, support users, manage tickets, and contribute to ongoing system improvements and projects. You will work closely with the Technology & Product Manager to ensure the CRM platform remains reliable, user-friendly, and aligned to business needs.

This role is ideal for someone who enjoys problem-solving, systems administration, user support, and improving processes through technology.

Key responsibilities:

CRM Support & Ticket Management

• Act as the first point of contact for CRM-related queries and issues.
• Manage and respond to internal support tickets in a timely and professional manner.
• Work directly with users to troubleshoot issues, identify root causes, and implement solutions.
• Provide guidance and additional training where required.

User Administration & Training

• Create and manage user accounts, permissions, and security access.
• Support onboarding of new starters into CRM systems and processes.
• Develop and maintain user guides, documentation, and training materials.
• Deliver training and support to improve user confidence and adoption.

Data Governance & Quality

• Maintain high standards of data quality and integrity across CRM systems.
• Carry out regular data cleaning, deduplication, imports, and audits.
• Support best practice use of CRM processes and workflows.
• Help identify opportunities to improve data accuracy and consistency.

Reporting & Insights

• Build and maintain dashboards and reports for stakeholders across the business.
• Support teams with CRM reporting and data visibility.
• Assist with analysis and interpretation of CRM data where required.

Systems & Project Collaboration

• Work closely with the Technology & Product Manager on CRM enhancements, integrations, and projects.
• Support testing and rollout of new functionality and workflows.
• Contribute to wider technology and process improvement initiatives across the business.

Skills & experience:

Essential

• Experience supporting or administering CRM platforms.
• Strong understanding of data management, data quality, and system processes.
• Excellent problem-solving and organisational skills.
• Strong communication and interpersonal skills.
• Ability to explain systems and processes clearly to non-technical users.
• Comfortable working across multiple stakeholders and priorities.

Desirable

• Experience working with Zoho CRM or the wider Zoho suite.
• Experience creating reports and dashboards.
• Previous experience delivering user training.
• Experience supporting CRM integrations or automation projects.

Your Impact & Progression:

In this role, you will:

• Help improve CRM adoption, usability, and data quality across the business.
• Strengthen operational efficiency through better systems support and governance.
• Support key technology projects and business improvements.
• Build valuable experience across CRM administration, technology, and commercial operations.

What success look like (first six months):

During your first six months, we will work together to:

• Improve CRM data accuracy and consistency.
• Increase user confidence and adoption across the business.
• Deliver responsive and effective first-line CRM support.
• Build strong relationships with teams across Sales, Commercial, Marketing, and Finance.
• Contribute positively to key technology roadmap objectives and projects.

About us:

Alight Media is on a mission to grow out-of-home and beyond. We help advertisers engage audiences across every region of the UK through our portfolio of digital billboards, digital and classic 6-sheet posters, and our place-based media network, Dwell.

We are a fast-growing, values-led business built to be positively different — ambitious, collaborative, and focused on continuous improvement across both technology and commercial operations.

How we work:

We are a national business with our head office based in London’s West End.

We support flexible and hybrid working, while encouraging strong collaboration across teams through regular meetings, company calls, and shared project work.

Our benefits:

We offer competitive salaries and bonus schemes alongside a comprehensive benefits package including:

• Pension contributions
• Private medical cover with Bupa
• Illness and life insurance
• 25 days’ holiday plus public holidays
• Access to virtual GPs and mental health professionals
• Bike to Work Scheme
• Electric Vehicle Scheme

Our company culture:

We believe in creating a positive and inclusive culture built around our values:

We Blaze – We challenge the status quo

We Nurture – We support each other and grow together

We Collaborate – We are stronger as one

We Celebrate – We bring energy and positivity to our work

We Aspire – We aim high and deliver with purpose