Marketing Manager

Permanent Opportunity
Hybrid based in Aylesbury
Marketing Manager
Up to £50,000 pa
 
UK Office in Aylesbury, part of the EMEA region, supporting European markets. Our client design, manufacture and market branded consumer and end-user products that help people work, learn, play, and thrive.
The brand is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business, and home office professionals around the world for more than 40 years. They pride themselves as ‘The Professionals’ Choice’, and on our core values surrounding design, sustainability, quality, and support.
 
Also a global leader in video gaming accessories, they design affordable products. Their passion is gaming, and their mission is to bring gamers of all levels memorable experiences that enhance the fun and excitement of gaming.

This role will involve semi-regular travel. You will be responsible for developing and managing successful and engaging B2B and B2C marketing campaigns working closely with the sales teams, internal stakeholders, partners (resellers, retailers & distributors) and a selection of marketing agencies in multiple markets across EMEA for the brands.  
Job Brief:

• Build and execute online and offline demand generation plans with B2B, retail and retail channel partners to increase run rate sales, grow market share and to drive lead acquisition.
• Build and maintain relationships with B2B, retail and retail channel partners in the EMEA region, and leverage those relationships to develop marketing plans, incentives, and programs to strengthen collaboration and drive sales. Travel to strategic business partners is necessary in this role.
• Manage the Marketing Development Funds (MDF) for the customers within region, ensuring budget spend discipline with comprehensive planning, tracking and ROI analysis.
• Ensure new products are launched through the channel flawlessly, gaining sales velocity quickly.
• Working with global brand and digital marketing teams, develop digital marketing campaigns, including but not limited to PPC & Paid Social, to generate B2B leads for the sales team to engage and Where to buy leads for retail partners
• Working collaboratively with regional retail channel partners, to ensure the products are merchandised optimally and plan marketing activity to drive sales and take share online.
• Identify opportunities for share gain & sales growth & develop strategies & tactics to execute on those opportunities.
• Build strong internal relationships with Office/Consumer Channel colleagues, acting as a brand expert in relevant markets to help drive sales growth and new listings within the office channel.
• Provide inputs into the Demand Planning/Forecasting process to ensure product availability.

Additional Skills:

• Ideally 3-5 years’ experience in B2B and/or retail/retail marketing, preferably in tech, consumer electronics or gaming, with a focus on channel/partner marketing
• Financially & commercially astute, with budget control experience
• Working knowledge of google marketing suite & paid social practices to drive consumer demand & B2B lead acquisition would be beneficial.
• Self-starter with professional, results driven attitude and strong work ethic.
• The ability to work independently without day-to-day supervision & interaction.
• Solid all-round experience of digital & channel marketing.
• Excellent written and spoken communication skills, including a strong grasp of the English language. Multiple European languages would be highly beneficial.
• Will bring an innovative/entrepreneurial mind-set to the team.

Please let us know we need to make any reasonable adjustments to our process, please let us know about how we can best support you and make the adjustments that may be needed.
 
Altitude-Recruitment Limited acting as an Employment Agency and Employment Business.