Senior Business Analyst

SENIOR BUSINESS ANALYST

LONDON – HYBRID

UP TO £80,000 DOE PLUS BENEFITS

Do you?

Have you worked as a Business Analyst in a commercial or customer-facing environment, improving how teams actually work day-to-day? Are you comfortable spending time with sales or operations teams, understanding how they work and spotting what’s slowing them down?

Can you take complex ways of working and simplify them into clear, practical processes that people can actually follow?

Have you run workshops or conversations with different stakeholders to uncover what’s really going on, not just what’s been asked for? Are you confident asking the right questions and challenging assumptions to get to the root of a problem?

Do you have experience working with systems like CRM or sales tools, helping teams use them in a way that actually adds value?

Can you translate what the business needs into clear, structured requirements that tech teams can build from?

Have you been involved in improving or redesigning processes so they’re quicker, more consistent, and less reliant on workarounds? Are you comfortable working in discovery-led environments where you need to understand the problem before defining the solution?

If you enjoy working closely with people to improve how a business operates and making systems genuinely useful, this could be a strong fit.

Our Customer:

We are working with a well-established and growing travel business that operates across multiple international markets, delivering complex travel programmes for B2B clients. With a strong operational backbone and a focus on continuous improvement, the business is investing in its systems and ways of working to better support its sales and operations teams as it continues to grow.

They are now looking to bring in a Senior Business Analyst to play a key role in understanding how the business currently operates, identifying where things can be improved, and shaping how their core systems – including CRM and new digital tools – support day-to-day activity.

This is a highly visible role, working closely with sales, operations, and technical teams. You’ll be responsible for getting under the skin of how things actually work, challenging existing processes, and helping design solutions that make the business more efficient and consistent.

This role would suit someone who enjoys working closely with people, asking questions, and turning real-world problems into practical improvements.

In return, you’ll be part of a collaborative and international team, with the opportunity to have a genuine impact on how the business operates and evolves.

Job Description:

In this role, you will translate user needs into practical digital solutions, working closely with design and product teams to improve systems, workflows and adoption. You will lead discovery activity, define clear requirements and ensure solutions are aligned to real business needs.

• Lead workshops and user research to uncover needs and pain points
• Map processes and identify gaps between expected and actual ways of working
• Turn insights into clear requirements, user stories and acceptance criteria
• Capture expert knowledge and translate into structured system inputs
• Support development of AI-driven tools and define user interaction flows
• Assess system usage and recommend improvements to drive adoption
• Identify opportunities for automation and process efficiency
• Align stakeholders across teams, balancing commercial and technical needs
• Support testing, ensuring solutions meet real user requirements
• Monitor adoption and performance, feeding back into continuous improvement

Experience Required:

• Extensive Business Analyst experience across customer or commercial systems
• Strong user-centred design and workshop facilitation skills
• Proven ability to gather and interpret user insights
• Skilled in process mapping using visual formats
• Confident engaging diverse stakeholders
• Strong communicator across business and technical teams
• Inquisitive mindset with strong user focus
• Comfortable working in ambiguous environments
• Proficient in tools such as Miro, Figma, Confluence and Jira

Benefits and Perks:

• Fantastic salary
• Dynamic work environment
• Familiarisation trips
• Holiday allowance growing up to 25 days
• Gym membership contribution
• Birthday day off
• One paid volunteering day per year
• Company events and socials
• Employee discounts
• Value Champion explorer getaway reward
• Structured training and development programme
• Supportive, people-first culture
• Clear internal career progression

Click here to apply for this Digital Products Senior Business Analyst job, which is being recruited by Ambitions Travel Recruitment, a boutique recruitment agency, specialising in global luxury travel, hospitality, lifestyle and events roles, and known for sourcing hard-to-find talent.

IMPORTANT

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