Head of Digital Trading

At American Golf, we’re more than a retailer – we’re a community built around a shared passion for the game.

As the UK’s leading golf retailer, we’re on a mission to be the one-stop destination for everything a golfer needs – both in-store and online. To help us drive exceptional commercial performance across our digital channels, we’re looking for a dynamic and commercially minded Head of Digital Trading to join our team at our Retail Support Centre in Warrington.

This is a unique opportunity to shape the trading strategy across our ecommerce and marketplace channels, optimising performance through outstanding product presentation, pricing, promotions, and customer experience. You’ll play a pivotal role in delivering best-in-class digital journeys that delight golfers and support the ambitious growth of our brand.

Who We Are

Our culture is shaped by our core values, which guide how we work and what we expect from each other:

• Passion – for creating exceptional digital experiences that inspire and engage golfers
• Respect – for collaboration, teamwork, and cross-functional expertise
• Integrity – in making clear, transparent, and responsible commercial decisions
• Drive – to push performance forward with pace, energy, and ambition
• Expertise – in digital trading, analytics, and delivering commercial outcomes

We’re looking for someone who lives these values every day and brings them to life through their leadership, strategic thinking, and commercial delivery.

How You’ll Make an Impact

• Define and own the digital trading strategy, delivering revenue, margin, conversion, and ATV targets across ecommerce and marketplace channels.
• Lead the end-to-end planning and execution of trading activity, including pricing, promotions, product presentation, and onsite optimisation.
• Monitor daily and weekly performance, using data-driven insight to enhance commercial outcomes and drive continuous improvement.
• Ensure clear visibility of digital results through effective reporting, communication, and actionable recommendations.
• Oversee marketplace trading, ensuring optimised listings, availability, pricing competitiveness, and promotional performance.
• Partner with Digital Marketing to align traffic, search demand, and campaign activity with trading priorities.
• Champion improvements to the onsite customer journey, identifying and delivering opportunities across categories and seasonal peaks.
• Collaborate with Commercial, CRM, Retail, and Operations teams to deliver cohesive omni-channel campaigns and ensure availability and fulfilment support trading performance.
• Work closely with the Head of Digital Product to prioritise ecommerce functionality and trading-enhancing features within the website roadmap.
• Maintain strong relationships with Finance, Customer Services, and IT/Development to support accuracy, satisfaction, and feasibility across trading initiatives.
• Mentor and develop a high-performing digital trading team, fostering a culture of data-led decision-making, collaboration, and innovation.
• Ensure clear planning, accountability, and alignment across merchandising, onsite trading, and marketplace activity.

What You’ll Bring

• Extensive experience in senior digital trading or ecommerce roles with a strong commercial focus.
• Deep understanding of ecommerce platforms, analytics tools, and trading systems (e.g., commercetools, GA4, BI).
• Strong grasp of digital KPIs and trading levers across conversion, AOV, traffic, availability, and margin.
• Proven experience owning, influencing, and improving P&L performance.
• Exceptional leadership and communication skills, with a track record of developing high-performing digital teams.
• Highly organised with excellent planning ability and comfort managing multiple workflows at pace.
• Experience in international trading or marketplace platforms is highly advantageous.

At American Golf, we’re committed to creating a diverse and inclusive workplace where every team member feels valued and empowered. We welcome applicants from all backgrounds and are proud to be an equal opportunity employer.

Join American Golf and take PRIDE in your next career move!