Head of Paid Media

Job Title: Head of Paid Media

Location: Remote

Job Type: Contractor

Department: Operations

Reports To: CEO (dotted line to Head of Growth)

About the Role

We're hiring a remote Head of Paid Media to fully own and scale Amplify's paid acquisition engine.

This is not an agency-management role.

This is not a narrow PPC execution role.

This is a senior, hands-on SaaS growth operator role.

You will independently design, build, launch, optimise, and scale the entire paid growth machine - from campaigns and creative, to landing pages, funnels, attribution, and revenue impact.

You will be the single owner of paid media and paid acquisition, expected to operate as a one-person growth engine, using modern AI tools to move fast, test aggressively, and scale what works. Strong SaaS experience is mandatory.

Healthcare SaaS experience is a major bonus, but not required.

KPIs & Success Metrics

This role is measured purely on revenue-driving outcomes, split across Sales-Led Growth (SLG) and Product-Led Growth (PLG).

Sales-Led Growth (SLG)

You are accountable for:

• # of Sales Qualified Leads (SQLs) from paid channels
• Cost per SQL
• Paid-sourced pipeline value
• Average deal size (paid-sourced)
• Paid-sourced revenue closed

You own the full path:

Paid traffic → landing page → demo → sales → closed revenue

Product-Led Growth (PLG)

You are accountable for:

• # of new customers acquired from paid channels
• Cost per customer
• Average revenue per customer (ARPC)
• Payback period on paid-acquired customers
• Paid-sourced recurring revenue

You own the full path:

Paid traffic → signup / trial → activation → paid conversion

First 90 Days – What Success Looks Like

• Establish clean baselines for:
• SQL volume and cost per SQL
• Customer volume and cost per customer
• Launch net-new or materially improved paid campaigns across core channels
• Ship improved landing pages for both SLG and PLG paths
• Identify and clearly articulate:
• Funnel bottlenecks
• SQL quality issues
• Conversion drop-offs
• Present a clear scaling plan tied directly to SQLs, customers, and revenue

First 6 Months – What Success Looks Like

• Predictable, repeatable flow of SQLs and/or customers from paid
• Demonstrable improvement in at least one core efficiency metric:
• Cost per SQL
• Cost per customer
• Average deal size
• ARPC
• Clean attribution from paid spend → pipeline → revenue
• At least one paid growth motion that is:
• Proven
• Scalable
• Ready for budget expansion

What You'll Own

Paid Media & Paid Acquisition (SaaS-First)

• Full ownership of paid acquisition across:
• Google Search, Display & Performance Max
• Paid Social (Meta, LinkedIn, and relevant emerging channels)
• Retargeting and full-funnel paid strategies
• Budget ownership, forecasting, and scaling decisions
• Continuous experimentation across:
• Channels
• Audiences
• Messaging
• Offers
• Transition from agency-led execution to a high-velocity in-house system

Landing Pages, Copy & Funnel Ownership

You do not wait on designers, copywriters, or engineers.

You build.

• Independently design, build, and optimise landing pages
• Using tools such as Webflow, Framer, Unbounce, or similar
• Write and iterate:
• Ad copy
• Landing page copy
• Headlines, CTAs, and value propositions
• Optimise both SLG and PLG funnels end-to-end

AI-Driven Execution

AI is a core execution tool, not a buzzword.

• Use AI to:
• Generate and iterate ad creative and copy
• Prototype and improve landing pages
• Analyse performance patterns
• Increase testing velocity without increasing headcount
• Continuously systemise and automate repeatable growth work

Analytics & Attribution

• Own paid performance reporting and insights
• Partner with RevOps / CRM to ensure clean attribution
• Make fast, data-backed decisions
• Kill underperforming experiments quickly

You Might Be a Fit If

• You have 7–12+ years of hands-on paid media / performance marketing experience
• You have personally scaled paid acquisition for SaaS products
• SaaS experience is non-negotiable
• You can show real numbers, not just tactics
• You are comfortable operating as a one-person growth machine

You can independently:

• Launch and optimise campaigns
• Build landing pages
• Write copy
• Analyse funnels and revenue impact
• You are execution-first, opinionated, and allergic to fluff

Bonus Points

• Experience scaling B2B healthcare SaaS, especially in the US
• Familiarity with compliance-driven messaging (e.g. HIPAA)
• Experience replacing or outperforming agencies
• Strong understanding of SaaS SLG and PLG funnels

What This Role Is NOT

• Not an agency liaison role
• Not a junior or channel-only PPC role
• Not a strategy-only leadership role
• Not a design-heavy role (but you must be design-capable)

Why Join Amplify

• Full ownership and autonomy - no micromanagement
• Direct access to leadership and real decision-making power
• Opportunity to build and own the entire paid growth engine
• High-impact role with visibility across the company
• Clear runway to expand scope and leadership over time