Digital Analytics Consultant (GA4 / GTM / Tag Implementation)

Do you have a strong grasp of digital analytics and a passion for helping brands get the most from their data?

We’re looking for a Digital Analytics Consultant with at least one year’s experience in a digital or analytics-focused role — you should be confident with Google Analytics 4 (GA4), Google Tag Manager (GTM), and marketing tag implementation (Meta, Google Ads, Floodlight, etc.).

This is a hands-on, client-facing role where you’ll work across analytics, tracking and data visualisation — helping leading hotel groups, charities and corporate clients measure performance and optimise their marketing effectiveness.

If you enjoy blending technical setup with marketing insight, this is the perfect opportunity to develop your skills in a supportive, fast-moving consultancy.

What You’ll Do

• Plan, configure and test GA4 and GTM implementations across multiple websites.
• Implement and QA marketing tags (e.g. Google Ads, Meta, LinkedIn, Floodlight, TikTok and more).
• Work with data layers, custom HTML tags, and JavaScript to ensure accurate event tracking.
• Build automated Looker Studio dashboards and data reports for clients.
• Audit analytics setups and troubleshoot tracking discrepancies.
• Collaborate with marketing teams to interpret data and identify optimisation opportunities.
• Support measurement strategy development to improve campaign attribution and ROI tracking.

What We’re Looking For

• Minimum 1 year’s experience in a digital analytics, technical marketing, or web development role.
• Proven hands-on experience with GA4 and Google Tag Manager.
• Understanding of marketing tag configuration and pixel implementation.
• Solid working knowledge of HTML, CSS, and JavaScript (especially for debugging tracking setups).
• Strong attention to detail and analytical thinking.
• Comfortable translating technical data into clear, actionable insight for clients.
• Familiarity with Excel/Google Sheets, Looker Studio, or other BI tools.

About Us

We’re a small, specialist digital analytics consultancy focused on GA4, tracking strategy, and data visualisation. We focus primarily on the travel and hospitality sector but also support a variety of professional organisations, national charities, and a range of other clients. We pride ourselves on technical accuracy, thoughtful analysis, and a collaborative, friendly approach.

Role Details

• Hours: Mon–Fri, 9:30am–5:30pm
• Location: Based in Farringdon, London. Occasional travel may be required.
• Hybrid Working: Initially primarily office-based to support training and collaboration, with the option to work from home one day per week.