CRM Database Manager

CRM Manager – leadership role in international boutique law firm managing the firm's CRM database (InterAction) and marketing systems (Vuture). International remit. Hybrid working.

This international midsized law firm is looking for a new CRM Manager to lead on the management of the firm's CRM Database (InterAction) and e-marketing system (Vuture). The position will sit within the Marketing Operations team and play a key role in shaping and driving the firmwide CRM strategy. The role will be supported by a Senior Executive.

Responsibilities will include:

• Developing the firm's CRM strategy in line with the firm's objectives;
• Creating and implementing a plan to promote best practice around CRM;
• Encouraging the use of the CRM database including training and support;
• Researching and implementing improvements and enhancements;
• Employing data and reporting to underpin strategic decisions;
• Using Vuture to support on email campaigns, events and mailings;
• Work with the global IT team to develop CRM in the global regions.
• Potentially working on large-scale database projects;

This role requires a candidate that meets the following requirements:

• Proven track record of working with InterAction and Vuture;
• Understanding how CRM underpins business development strategy;
• Ability to influence and promote the use of the CRM system in a global organisation;.

If you are interested in applying for this role, please contact Amanda Pearson at amanda@anthemconsulting.co.uk.