Director of Digital & Ecommerce

DIRECTOR OF DIGITAL & ECOMMERCE

We are looking for a Director of Digital & Ecommerce to own our end-to-end global digital presence from trading performance and ecommerce operations to digital brand experience and team leadership. This is a senior, commercially focussed role for someone who understands that luxury online is not just a transaction, but an extension of the brand. The role reports to the Brand and Commercial Director as a key member of the SLT, based at our Head Office in Battersea.

THE BRAND

Anya Hindmarch founded her business in London in 1987 and it has since grown into a global brand. Today, it is known for craft, wit and extraordinary attention to detail. We create experiences as considered as the products themselves. Our global website is central to how we present the brand and trade internationally, serving customers across UK, EMEA, the US and beyond.

The brand is committed to creating responsibly and constantly strives to innovate to reduce its impact on the earth, while also using its platform to drive education and discussion around sustainability. Testament to this are projects such as I Am A Plastic Bag, The Universal Bag - a unique collaboration with supermarkets to rethink the reusable shopping bag, and Return to Nature, a collection of bags which are intended to biodegrade and compost at the end of their useful life. The work around sustainability continues, paying heed to the mantra, ‘progress, not perfection.’

Anya launched the Village on Pont Street in London’s Chelsea in 2021. This is a community of neighbouring stores and a cafe. Ever evolving, it centres around the Village Hall, which hosts innovative concepts, collaborations and exhibitions, all of which are amplified digitally. These have included collaborations with Boots and Peanuts, as well as our renowned Christmas Grotto and Ice Cream Project.

THE ROLE

You will:

• Own the global e-commerce P&L, driving profitable growth while optimising the digital technology stack to improve performance and customer experience.
• Develop and manage e-commerce trading forecasts, including key performance metrics, channel performance and customer acquisition and retention targets.
• Oversee the day-to-day management of UK, EU, US, and Japanese e-commerce websites (working with our local team in Japan), including content, product launches, and trading initiatives.
• Develop international expansion, including localisation strategy, market-specific trading, and cross-border logistics decisions.
• Define and align digital marketing budgets and ROI expectations in collaboration with finance and senior leadership teams.
• Work cross-functionally with brand, merchandising and creative teams to execute key trading events, including product launches, capsule collections, and VIP activations. Ensure all online touchpoints — editorial, product pages, campaigns — reflect the creativity of the brand.
• Drive digital transformation initiatives in partnership with IT and other relevant departments.
• Lead CRM strategy and customer segmentation to enhance engagement and increase lifetime value across VIP and core customer groups.
• Oversee digital marketing channels, including email, paid search, paid social, SEO and affiliate marketing, to improve customer acquisition, retention, and ROI through strategic agency management.
• Define and deliver the digital roadmap from site experience and UX to platform development, personalisation, and performance in collaboration with development agency partners.
• Continuously evaluate and optimise the technology stack to support business growth and evolving operational needs.
• Lead, mentor and develop a digital team of ecommerce, trading, digital marketing and customer service specialists.

ABOUT YOU

• A commercial, digital leader with a genuine understanding and appreciation of brand
• You have built and run ecommerce operations for a luxury or premium brand and understand the balance of protecting the brand and driving revenue
• Proven track record owning an ecommerce P&L for global sites
• Can demonstrate strong revenue growth and how this was achieved
• Experience in international trading - multi-currency, multi-market, with an understanding of localisation and cross-border logistics
• Excellent understanding of UX, site optimisation, and customer experience, you are equally comfortable talking to a developer and a Creative Director
• Experience leading and developing a digital team of 5+ people
• Deep understanding of CRM, personalisation, and retention strategies to build a high-value customer base
• Comfortable with using data and analytics not just to report, but also to make informed business decisions
• Cultural awareness - you care about product, craftsmanship and creativity not just conversion metrics
• A self-starter who thrives working in an entrepreneurial environment

EQUAL OPPORTUNITIES

Anya Hindmarch is an equal opportunities employer and positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you need reasonable adjustments at any point in the application or interview process, please let us know.