Global Demand Generation Manager

Company MissionPayhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale.The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures.Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work.The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too.We’re changing the world of payments, and we’re looking for an exceptional team to help us. About the RoleShape the future of growth at Payhawk. This is a high-impact global role, working directly with the CMO to build, scale, and optimise demand generation for one of our platform products. We need an experienced demand generation operator who’s ready to design global campaign strategies from scratch, driving experimentation, and collaborating cross-functionally to create aligned, insight-driven growth. If you’ve built a successful demand-generation machine in a single market and are ready to take your playbook global, this is your next step.Outcomes you will drivePipeline and MRR generation for the Product you are responsible for (New Business and Expansion)MRR and Number of Won Named AccountsPipeline from Named AccountsDriving a consistent flow of “Engaged” Named Accounts each monthIncreasing Engaged-to-SAL conversion rates through highly relevant campaign motionsGenerating pipeline from ABM at an industry-leading ROI per euro spentResponsibilities Demand-generation strategy: Define the strategy for generating demand for the Product across new business and expansion motionsGTM Pod Leadership: Alongside a Product Marketing Manager, you will be responsible for steering a cross-functional marketing team (a “GTM Pod”). You will make decisions regarding the demand-generation initiativesGTM Pod Reporting: Contribute to Monthly Reports and leadership discussions. In particular, justifying spending decisions and marketing ROIUltimate budget owner: Decide how to allocate the budget across demand-generation and demand-capture channels and initiatives, to maximise cost-efficiency and marketing ROIABM strategy & architecture: Define our campaign structure, hypotheses, personas, and targeting aligned to the new Named Accounts structure in the Revenue OrgAccount funnel design: Build and maintain the framework and rules for progression through ABM funnel stagesGrowth-focused execution: Launch campaigns fast, test relentlessly, and refine based on real-world feedbackContent creation: Develop key campaign assets (ads, emails, landing pages), and partner with the Content Team for localizationMulti-touch and multi-channel orchestration: Activate campaigns across multiple channels including digital ads, outbound email, and giftingAI-powered personalization: Use AI and martech tools to tailor messaging and campaigns to account segmentsPerformance analytics: Track and analyse campaign effectiveness, and identify opportunities for optimisationPlaybook development: Codify what works into repeatable models for global scaleBDR alignment: Collaborate closely with our BDR team to ensure ABM signals inform outreach and drive conversionAE alignment: Collaborate closely with our AE team to ensure MQLs are worked promptly and expertly, and we win the pipeline we createRequirements5+ years Demand-Gen experience, ideally in B2B SaaS or fintechProven experience developing marketing strategies that support an Outbound motionProven track record of generating demand with Enterprise accountsExperience creating global “one-to-many” Account-Based Marketing campaignsExperience in building programmatic marketing campaignsExperience working within a “growth” mindset, i.e. running high volumes of structured experiments to improve marketing effectivenessHands-on – You’re not just setting strategy—you’re writing copy, building landing pages, and testing new toolsExceptional leadership, communication, and collaboration skillsFluent in EnglishWillingness to work from our office 4 days per weekCompany Benefits30 days of paid time off + 12 work-from-anywhere daysExchange policy to another Payhawk office (Amsterdam, Paris, Barcelona, Berlin, Sofia)Health and fitness membershipTwo company on-sites per yearOpportunity to use the Payhawk product, with a monthly commuting allowance of 150EURPlease note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the UK.Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.