Media Effectiveness Lead
60,000 - 80,000 + 17% car allowance, 12% bonusPermanentGreater LondonRef: BH-9277A great opportunity for a Media Insights and Analytics expert to join an innovative consumer brands business.Position OverviewYou’ll lead media effectiveness and pricing strategy programmes across key product categories, providing actionable insights that optimise marketing campaigns and return on investment. This role sits at the heart of the organisation’s transformation programme, where you’ll develop planning scenarios, build data capabilities across teams, and champion the adoption of advanced analytics techniques. You’ll work closely with brand teams, agencies and research partners to drive a data-informed approach to marketing decisions across multiple markets.ResponsibilitiesChampion media effectiveness and pricing optimisation programmes, delivering insights and recommendations to maximise campaign performance and marketing investmentTrain and empower category teams to make data-driven marketing decisions, sharing best practice learnings across brands and European marketsDevelop planning scenarios and forecasting models to improve return on investment and inform strategic marketing choicesCollaborate with media teams, agencies and research partners as a key liaison for media effectiveness initiativesBuild data capabilities across brand and commercial teams, leveraging advanced analytics solutions to improve business performanceSupport brand performance tracking across marketing metrics for key brands, working with analytics colleagues to establish common KPIs and real-time dashboardsInterpret complex statistical analysis into clear business actions, presenting insights and recommendations to senior stakeholdersEvaluate and implement emerging AI tools and advanced analytics techniques to drive continuous optimisationRequirementsProven expertise in marketing mix modelling, pricing and promotion optimisation, and media effectiveness measurementConsiderable experience delivering marketing analytics strategy within an analytics consultancy, media agency or advertiser analytics departmentStrong statistical analysis skills with ability to translate complex results into actionable business recommendationsDemonstrated experience managing external providers and leading cross-functional projects with multiple stakeholdersExcellent knowledge of media KPIs, change management and agile project management methodologiesProficiency in creating and optimising dashboards using Tableau, PowerBI or similar toolsExperience with marketing analytics platforms such as Adobe Analytics or Google AnalyticsStrong communication and presentation skills, with ability to influence senior executives and technical teamsProven ability to work at pace, manage competing priorities and handle ambiguity effectivelyExperience in retail digital media and shopper investment programmes is advantageous