Senior CRO Manager

Your roleWhat you'll be doingWhat We NeedCorpay is currently looking to hire a Senior CRO Manager within our Digital Marketing business function. This position falls under our International Vehicles Payments line of business and is located in London. In this role, you will drive continuous improvements across digital customer journeys by identifying conversion opportunities, designing and executing experimentation programmers, analyzing user behavior, and optimizing website and landing page performance to increase lead generation, customer acquisition, and revenue. You will report directly to VP Digital and regularly collaborate with the wider Marketing organization, Product, Sales, Analytics teams, UX/UI, Development, and our strategic digital agency.How We WorkAs a Senior Conversion Rate Optimization Manager, Corpay will set you up for success by providing:Assigned workspace in London officeCompany-issued equipmentRole ResponsibilitiesDeveloping and executing a comprehensive CRO roadmap aligned with business objectivesIdentifying friction points and opportunities within customer journeys across websites, landing pages, forms, and digital campaignsPrioritizing optimization initiatives based on business impact, effort, and strategic importanceDriving continuous improvement of conversion funnels across acquisition, engagement, and retention stagesDesigning, implementing, and managing A/B tests, multivariate tests, and personalization initiativesCreating test hypotheses based on quantitative and qualitative data insightsEnsuring statistical validity and rigorous testing methodologiesAnalyzing test results and communicating actionable recommendations to stakeholdersMonitoring and reporting on key conversion metrics, including conversion rate, bounce rate, engagement, lead quality, and revenue impactUtilizing tools such as Google Analytics, Looker Studio, Hotjar, Clarity, Contentsquare, FullStory, or similar platforms to uncover optimization opportunitiesConducting funnel analysis, user behavior analysis, and customer journey mappingDeveloping dashboards and performance reporting for senior leadershipCollaborating with UX/UI designers to improve user experience and reduce conversion barriersLeveraging customer research, usability testing, session recordings, heatmaps, and surveys to inform optimization decisionsEnsuring digital experiences are aligned with customer needs and business objectivesManaging and working with our strategic agency to shape the CRO strategy and coordinate deliveryPartnering with Marketing, Product, Design, Development, Sales, and Data teams to implement optimization initiativesInfluencing stakeholders through data-backed recommendations and business casesActing as the internal subject matter expert for experimentation and conversion optimization best practicesManaging CRO and experimentation platformsEvaluating and recommending new technologies that support testing, personalization, and digital optimizationEnsuring tracking, tagging, and measurement frameworks are accurately implementedSupporting improvements across key performance indicators, including website conversion rate, lead generation growth, CPA reduction, landing page performance, experiment velocity, revenue generated from optimization initiatives, funnel abandonment reduction, and customer engagement improvementsQualifications & Skills4+ years of experience in Conversion Rate Optimization, either agency or client sideProven track record of delivering measurable improvements in conversion rates and business outcomesStrong analytical skills with experience interpreting complex datasetsExperience with experimentation and testing platforms such as Convert, Optimizely, VWO, or similarProficiency with web analytics tools including Google Analytics (GA4), Hotjar, and ClarityStrong understanding of UX principles, customer behaviour, and digital customer journeysExperience working with CMS platforms and collaborating with development teamsStrong project management and operational skills, with a proven track record of coordinating multiple teams to deliver initiatives and meaningful resultsExcellent communication and stakeholder management skillsAbility to work closely with strategic agency partners and cross-functional teams across the UK, Europe, Australia, and New ZealandCommercial mindset with the ability to connect optimization activity to lead generation, customer acquisition, revenue, and wider business outcomesBenefits & Perks25 days per annum + 8 bank holidaysOption to buy or sell up to 5 days annually during the benefits enrollment windowEmployee contribution of 3% matched with 5% from CorpayProvided by Vitality with no excess (Corpay covers 250 excess)Access to flexible discounts, supermarket savings, and moreComplimentary access to thousands of online coursesVolunteering days and engagement in fun company-wide contests and initiatives#LI-LM1 #INDPRO-INAbout CorpayAbout CorpayCorpay is a global technology organization that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay. Our specialized payment solutions help businesses control, simplify, and secure payment for fuel, general payables, toll and lodging expenses. Millions of people in over 80 countries around the world use our solutions for their payments.At Corpay, we are committed to fostering an inclusive and respectful workplace where employees are valued for their diverse perspectives, experiences, and contributions. We believe that diversity, equity, and inclusion strengthen our teams, drive innovation, and support our continued success globally.As part of our hiring process, offers of employment may be subject to the successful completion of pre-employment screening conducted by an authorized third-party provider, in accordance with applicable laws and Corpay policies. Screening requirements may include employment references, identity verification, criminal record checks, financial or sanctions screening, and other background checks relevant to the role and permitted by local law.Notice to Recruitment Agencies and Search Firms: Corpay does not accept unsolicited resumes from agencies or search firms without a valid written agreement in place. Any unsolicited candidate submissions will become the property of Corpay, and no fees will be paid related to such submissions.Learn more about Corpay: Transparency & ComplianceEqual Opportunity EmployerCorpay is committed to providing equal employment opportunities to all applicants and employees. Employment decisions are made without regard to race, color, religion, sex (including pregnancy), gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, marital status, genetic information, military or veteran status, or any other characteristic protected by applicable law. Corpay is committed to fostering an inclusive workplace where individuals are respected and valued for their diverse perspectives, experiences, and contributions. If you require reasonable accommodation during any part of the application or interview process, please notify a representative of the Human Resources Department.Use of Artificial Intelligence in HiringCorpay may use artificial intelligence (AI) and other technology-enabled tools to support certain aspects of the recruitment process, such as application screening, candidate assessment, or interview scheduling. These tools are designed to enhance efficiency, consistency, and fairness throughout the hiring process. AI tools do not make final hiring decisions. All employment decisions involve human review. Corpay is committed to the responsible use of AI, including appropriate oversight and safeguards designed to support fair and unbiased outcomes.Candidate Privacy NoticeFor information about how Corpay processes personal information during the recruitment process, please review our Candidate Privacy Notice: .Pay PhilosophyCorpay is committed to fair, equitable, and transparent compensation practices. Compensation decisions are based on objective, job-related factors including skills, experience, qualifications, and market benchmarks. Where required by applicable law, salary or compensation ranges will be included in the job posting or provided prior to the interview process, where required by applicable law. Additional compensation elements such as bonuses, incentives, benefits, or variable pay may apply where applicable.SummaryLocation: London Vincent Square - IVPType: Full time