Sales Director - Retail AI

Sales Director

Driving new enterprise revenue for AI-led biometric solutions into UK retail

About the company

Backed by strong investment, the company has a clear mandate to double revenue over the next four to five years. They already work with major UK retailers and are now building a new, high-growth revenue stream focused on safety, risk reduction and real-time intelligence.

About the role

• Fully remote Sales Director role focused on launching and scaling biometric facial recognition solutions (lots of UK travel)
• Own new business across UK retail, with responsibility for building pipeline from zero and closing high-value deals
• Sell a safety-led, AI-driven solution into senior stakeholders including board, operations, risk and security leaders
• Target large multi-site organisations, with potential contract values ranging from pilot to multi-million pound rollouts
• Expand beyond retail into sectors such as transport, venues, healthcare and public sector over time
• Work closely with leadership and US teams to shape go-to-market and commercial strategy
• Represent the business at industry events, trade shows and high-level customer meetings

Your previous experience

• Proven track record selling into UK retail with an existing network across store operations, loss prevention, risk or senior leadership
• Experience winning new business and building pipeline independently
• Background selling complex solutions such as biometrics, AI, security technology, access control or retail tech
• Comfortable selling to C-suite and navigating long, multi-stakeholder sales cycles
• Strong understanding of GDPR, compliance and risk-based sales environments
• Experience closing high-value deals and managing enterprise sales processes
• Entrepreneurial mindset with high accountability and ownership

Package

• £100,000 – £130,000 base DOE
• Uncapped commission with strong accelerators
• Car allowance
• High earning potential aligned to large deal values
• Good benefits including private health, generous holiday etc
• Fully remote with UK travel as required