Demand Generation Manager

My client is a high-growth B2B SaaS business operating across international markets. They’re investing heavily in modern demand generation and are now looking for a Senior Demand Generation Manager who can own strategy and execution for a defined segment within EMEA. This is a hands-on role for someone curious about AI, confident with digital channels, and excited by data, experimentation, and the impact on a measurable pipeline.

Travel/ Location: Mostly remote, but the person must live in the M25 London area for regular team meetings and the Reading office. International Travel to client events and US HQ from time to time

THE SENIOR DEMAND GENERATION MANAGER'S ROLE RESPONSIBILITIES WILL INCLUDE:

• Owning the demand generation strategy for a key EMEA segment, with accountability for pipeline creation and conversion.
• Designing and executing integrated digital campaigns across paid search, paid social, SEO, content syndication, webinars, and other inbound channels.
• Leveraging AI tools for optimisation, personalisation, predictive insights, and performance acceleration.
• Incorporating emerging search and GEO techniques to strengthen visibility across traditional and AI-driven search environments.
• Running structured experimentation, including A/B testing and multivariate testing, to refine channel performance.
• Building full-funnel campaign journeys and partnering with content teams to deliver assets aligned to audience needs.
• Monitoring KPIs, analysing campaign data, and using insights to optimise spend, targeting, and messaging.
• Collaborating closely with sales and operations teams to ensure frictionless lead management, effective scoring, and improved conversion rates.
• Managing budgets, forecasting demand flow, and reporting on ROI at a campaign and channel level.

THE IDEAL SENIOR DEMAND GENERATION MANAGER WILL HAVE:

• 5+ years’ demand generation or growth marketing experience, ideally within B2B SaaS.
• Proven experience driving pipeline in SMB or mid-market segments.
• Hands-on capability with Marketo (minimum one year) and strong knowledge of Salesforce and Google Analytics.
• Advanced understanding of digital channels, including SEO, paid media, Google platforms, programmatic, and content syndication.
• A data-driven mindset and confidence in analysing complex performance metrics to drive recommendations.
• Curiosity and enthusiasm for leveraging AI tools and adopting new optimisation methods.
• Experience running structured testing programmes and improving channel effectiveness.
• Strong project management skills and the ability to juggle multiple campaigns in a fast-moving environment.
• Excellent communication skills and confidence working cross-functionally with sales, product, and creative teams.

WHY JOIN THIS BUSINESS AS THEIR SENIOR DEMAND GENERATION MANAGER?

• A modern, digitally-led marketing function where experimentation, innovation and AI-driven approaches are encouraged.
• High visibility and influence across EMEA, with autonomy to shape strategy and improve performance.
• Opportunity to work with a collaborative leadership team and contribute directly to commercial growth.
• Flexible working model, competitive benefits, and clear opportunities for future progression.

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar roles available. We offer a personal service that will give you the best possible outcome in the recruitment process.