Marketing and Sales Manager

Our client is an innovative EdTech start-up developing a cutting-edge web platform focused on soft skills development and career progression. They're positioned to make a significant impact in the talent development and educational technology sectors.

They are seeking a strategic Marketing and Sales Manager to own their go-to-market strategy, drive user acquisition, and scale their platform across B2C and B2B markets in the UK and Western Europe.

This is a unique opportunity to join at ground level and shape the commercial success of a next-generation platform with genuine social impact.

Location: London, UK

AS MARKETING AND SALES MANAGER YOUR RESPONSIBILITIES WILL INCLUDE:

• Develop and execute a comprehensive marketing and go-to-market strategy targeting UK and Western European audiences
• Identify target market segments and optimal promotional channels across B2C, B2B, EdTech, and HR sectors
• Create an actionable roadmap for user growth, scaling, and commercialisation including lead generation and strategic partnerships
• Conduct competitive analysis and guide pilot rollouts with partnership opportunities
• Own the ROI  metric and provide data-driven recommendations to continuously improve platform performance
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THE IDEAL MARKETING AND SALES MANAGER WILL HAVE:

• Based in the UK with deep experience marketing to UK/Western European audiences
• 4+ years in EdTech, SaaS, HR-related products, or learning platform marketing
• Proven track record of successfully launching and scaling tech platforms
• Strong analytical skills with hands-on experience managing digital marketing campaigns, PR, and product launches
• Excellent English communication skills and ability to collaborate effectively with remote and technical teams

WHY JOIN THIS BUSINESS AS THEIR MARKETING AND SALES MANAGER?

• Competitive remuneration package with flexible options including equity/project fee arrangements
• Become a founding marketing team member with significant strategic influence in shaping a platform with social impact
• Work with an experienced international development team on an innovative EdTech product
• Flexible collaboration options available (project-based or long-term engagement)
• Remote/flexible working arrangements available

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.

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