Segmentation Analyst

Segmentation Analyst
£275 - £300/day
Inside IR35
12-month contract
London (2x per week)

We're hiring a Segmentation Analyst for a 12-month contract with a leading global information analytics business. ASAP start.

The role

You'll own customer segmentation and audience strategy across the marketing ecosystem - designing and activating frameworks that power personalisation, journey orchestration, and media activation. Working closely with analytics, life cycle, and channel teams, you'll ensure the right customers receive the right message at the right time.

Key responsibilities

• Design and maintain enterprise segmentation frameworks across acquisition, retention, and value growth
• Build and manage segments within a CDP (rules-based and model-assisted)
• Partner with Data Engineering and MarTech on identity resolution, consent handling, and data quality
• Support journey orchestration with fit-for-purpose audiences, suppression logic, and fatigue management
• Define segment-level KPIs and support test/control experimentation

What we're looking for

• Proven experience in segmentation, audience strategy, or CDP-led marketing enablement
• Hands-on CDP experience (Salesforce, Adobe, Braze, or similar)
• SQL skills preferred
• Understanding of identity stitching, consent flags, and GDPR compliance
• Strong stakeholder communication - able to explain audience logic clearly to non-technical teams

The details

• £275-£300/day | Inside IR35
• 12-month contract
• 2 days per week in London
• ASAP start