Product Manager

Product Manager

London (Hybrid x 2 days per week in office)

£58,380 per annum

Our client is a national charity dedicated to supporting organisations that work directly with people experiencing homelessness in England. The charity focuses on improving services and advocating for policy changes aimed at ending homelessness.

The Product Manager will develop and own the product strategy for the platform, based on comprehensive knowledge of the market, customers, users, and the broader charity and housing sector. This position involves analysing market, customer, and competitor trends, defining product positioning, creating business cases, setting pricing strategies, developing roadmaps, and planning go-to-market approaches. The chosen Product Manager will be responsible for achieving product goals and ensuring the overall success of the product portfolio.

Experience & Skills Required:

Essential:

• At least three years as a SaaS focussed Product Manager for a commercial software product, showing responsibility for strategy, business cases, and the product roadmap.
• Proven ability to use market and customer insights to develop new offerings and achieve measurable business results.
• Demonstrated experience collaborating with UX, engineering, sales, and marketing teams to deliver and launch product enhancements.
• Effective stakeholder management skills, including presenting to senior leadership, influencing without formal authority, and coordinating across multiple teams.

Desirable:

• Demonstrated experience within charities, housing, or homelessness services, including sector expertise and relevant networks.
• Previous involvement in Salesforce ISV/OEM product development or employment with a Salesforce-focused organization.
• Proven track record in B2B sales processes, partner and channel strategy implementation, or collaboration with external partners and integrators.

Responsibilities:

Product strategy & vision

• Establish and uphold the vision, value propositions, and long-term strategy for the In Form product portfolio.
• Oversee alignment of individual product roadmaps and releases with strategic objectives and organizational priorities.
• Ensure that product strategies, propositions, and pricing decisions advance Homeless Link’s charitable mission, foster positive outcomes for individuals experiencing homelessness, and support the organization’s sustainability.

Customer research, market & competitive insight

• Conduct market research and analyse competitor activities.
• Monitor key market factors such as technological advances, regulatory changes, and industry shifts, then identify how these can lead to new product opportunities.
• Oversee research involving both existing customers and potential clients.
• Establish target market segments, create detailed buyer and user profiles, and prioritise specific use cases.

Business and commercial

• Create business cases and financial models to support investment decisions.
• Develop product propositions and launch plans.
• Coordinate with Sales and Marketing for go-to-market activities.
• Advise on product portfolio investments, clearly outlining trade-offs between impact, risk, cost, and opportunity.

Roadmaps & prioritisation

• Own and maintain internal and external roadmaps, prioritising outcomes that deliver customer value and commercial viability within agreed usability and technical constraints.

Product lifecycle management

• Define and embed lifecycle processes across the product portfolio, covering ideation, research and validation, proposition development, progression to delivery and launch
• Review and plan retirement of products or features that no longer deliver value.

Product performance & analytics

• Define and oversee KPIs, and product analytics to measure them;
• Interpret usage and commercial data to recommend actions.

Stakeholder and cross-functional collaboration

• Present product strategy and updates to leadership, sales, partners and external audiences.
• Act as a product ambassador work closely with Product Owner, UX Designer, Technical Architect, Release Manager, Sales, Support, Delivery and Marketing to ensure commercial and operational readiness.
• Ensure teams across the organisation have a shared understanding of product strategy, target customers, value propositions and priorities

Governance and Information Security

• Maintain product artefacts (business cases, pricing docs, roadmaps, competitor dossiers, stakeholder briefs) and ensure decisions are recorded and communicated.