Advertising Insights & Planning – Expedia Group

Advertising/Media Insights & Planning – Expedia Group

Duration: 12 months contract

Location: London (3 days onsite, 2 days working remotely)

Pay: £197.43

Introduction to the Team:

Travel Partnerships and Advertising helps partners, including hotels, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply, our leading advertising and travel media network and affiliate solutions.

Make An Impact:

Do you enjoy visualizing, and finding stories and patterns in data? Are you inspired by the opportunity to join a team of Insights & Planning Analysts supporting Expedia Group’s advertising department through 1st and 3rd-party data and insights? Can you translate data into actionable insights and digital campaign strategies for travel advertisers? If you’re looking to be part of, grow within, and ultimately influence a collaborative, global and innovative culture, one underpinned by data, the Media Insights & Planning (MIP) team offers the ideal environment and opportunity for you.

In This Role You Will:

• Provide top-class support to our global hotel partners by offering strategic planning to make advertisers' campaigns more impactful
• Craft positive relationships with the global Sales teams, influence and instill best practices into daily collaboration with sellers and their leaders at all stages of the advertising campaign
• Influence and communicate effectively in partner-facing situations to deliver and position booking/search and industry/macroeconomic data and insights to support the campaign strategy for Media Solutions’ advertising partnerships
• Contribute to generate new and/or grow advertising partnerships, and drive towards attaining quarterly and annual revenue targets
• Collaborate with regional team members to support the MIP team’s pre-campaign and strategic support of Media Solutions’ global Sales team
• Collaborate cross-functionally with key internal stakeholders across Analytics, Yield, Operations, Strategy and Product to innovate and automate the MIP team’s (and the wider Sales/Sales Operations team’s) systems, tools and processes

Experience and Qualifications:

• 2 to 3 years minimum experience working within an ecommerce, tech, digital marketing, business consultancy environment or travel industry, or at an online travel agency (OTA)
• Hands-on experience working with various data analytics and visualization tools, including Looker and Tableau; and Omniture, GWI, Sprinklr (social listening), XM Discover (sentiment analysis), and Google Analytics is a plus
• SQL and Power BI knowledge a plus
• Experience working within a data-driven, highly analytical culture where insights encourage decisions, ideas, and strategy
• Worked optimally and thrived in a fast-paced environment requiring prioritization and the ability to collaborate with other teams
• A passion for turning data into insights and telling stories with practical data to encourage ideas and decisions in both internal and external business contexts
• A motivation for problem-solving and data, uncovering solutions which increase business effectiveness and efficiency and ultimately support revenue generation efforts
• Enjoyed and excelled at project running key business initiatives, including OKRs, process design changes, and the development and launch of data visualization tools
• A curiosity about staying abreast of the latest trends in travel, tech, business, ecommerce, marketing, leadership, and AI
• Secondary language highly valued