Partner Marketing Manager
Contract Role - Partner Marketing Manager - London/Dublin/Remote - 12 months initial
We're looking for an experienced Partner Marketing Manager to lead marketing programmes across our growing network of partner channels, with a particular focus on franchise, referral and strategic partnership programmes.
This is a hands-on role that combines strategic planning with campaign execution. You will work closely with sales, partnerships, product, digital and external partners to develop and deliver marketing initiatives that drive partner engagement, lead generation, merchant acquisition and revenue growth.
The ideal candidate is a commercially minded B2B marketer with experience managing partner or channel marketing programmes and the ability to operate confidently across multiple stakeholders and diverse partner audiences.
Role Overview:
* Job Title: Partner Marketing Manager
* Location: London/Dublin/Remote
* Contract Type: Contract
* Duration: 12 months initial
What We're Looking For
* 3-5 years' experience in B2B, channel, partnership or partner marketing.
* Experience developing and executing integrated marketing campaigns.
* Proven ability to manage multiple projects and stakeholders simultaneously.
* Experience working with franchise, referral, reseller, channel or strategic partner ecosystems is highly desirable.
* Financial services, payments, technology or SaaS experience is advantageous.
* Experience with CRM and marketing automation platforms (eg Salesforce, Marketo).
* Strong PowerPoint and presentation development skills.
* Familiarity with digital marketing channels, reporting tools and campaign analytics.
* Comfortable briefing and managing creative development.
What You'll Do
Partner Marketing Strategy & Execution
* Develop and execute integrated marketing plans for franchise, referral and partner channels.
* Create campaigns that drive partner engagement, lead generation and merchant acquisition.
* Work closely with Channel Sales and Partnership teams to support commercial objectives.
* Manage multiple partner programmes simultaneously, balancing strategic priorities and deadlines.
Campaign Development
* Deliver multi-channel marketing campaigns across digital, social, email, content and events.
* Build partner toolkits, sales enablement materials, campaign assets and go-to-market plans.
* Develop compelling content including case studies, thought leadership, landing pages, articles and customer success stories.
* Manage campaign calendars and ensure timely execution of marketing initiatives.
Partner Enablement
* Create co-branded collateral, sales presentations and partner communications.
* Support partner onboarding and activation through targeted marketing programmes.
* Work with partners to identify joint marketing opportunities and growth initiatives.
* Provide marketing guidance and best practice recommendations to partner stakeholders.
Stakeholder Management
* Collaborate with internal teams including Sales, Product, Digital, Brand and Operations.
* Build strong relationships with partner organisations and external agencies.
* Manage creative development and approval processes across multiple stakeholders.
* Present campaign plans, results and recommendations to senior stakeholders.
Measurement & Optimisation
* Monitor campaign performance and marketing contribution to pipeline growth.
* Analyse programme effectiveness and identify opportunities for optimisation.
* Track key partner marketing metrics and provide regular performance updates.
* Make recommendations based on data and commercial insights.
Please feel free to contact myself - Daisy Nguyen see below at Gibbs Consulting/Atrium UK for a confidential chat to know more details about the role.
Please also note: Due to the volume of applications received for positions, it will not be possible to respond to all applications and only applicants who are considered suitable for interview will be contacted.