SEO Lead (Healthcare / Clinics)

Fractional SEO Lead (Healthcare / Clinics) — Own Organic Growth

AuDHD Psychiatry is a fast-growing private ADHD & Autism clinic. We are replacing an underperforming SEO agency and are looking for a senior operator to take full ownership of organic growth.

This is a fractional (part-time) role for someone who can think and execute at a high level — not a junior, not a task-based freelancer.

The role

You will own SEO end-to-end and be accountable for improving bookings from organic search.

This includes:

• Taking over from our current SEO agency and replacing them entirely
• Diagnosing and fixing technical SEO issues (site structure, indexing, Core Web Vitals)
• Identifying where we are losing traffic and conversions
• Developing and executing a high-intent content strategy
• Improving conversion from organic traffic (in collaboration with CRO)
• Building and managing backlink / authority strategy (directly or via contractors)
• Working closely with our performance marketing lead and CRO support
• Building reporting focused on bookings and revenue, not vanity metrics

What we’re looking for

• Proven experience driving SEO growth in healthcare, clinics, or other high-trust (YMYL) sectors
• Strong technical SEO capability (you can diagnose and fix issues, not just report them)
• Experience improving conversion from organic traffic
• Hands-on operator — able to execute, not just strategise
• Experience replacing or outperforming SEO agencies
• Commercial mindset — understands how SEO translates into bookings and revenue
• Comfortable working in a small, fast-moving team with high ownership

Nice to have:

• Experience in ADHD, mental health, or private healthcare
• Experience managing contractors (content, outreach, dev)

Role setup

• Fractional / part-time (2–3 days per week)
• High ownership, high impact
• Initial 4-week trial with clear performance expectations
• Opportunity to scale into a larger role if successful

Application requirement (important)

Please include a short Loom (8–12 minutes) covering:

1. A brief audit of our website SEO and performance

• Key issues (technical, content, authority)
• Where we are likely losing traffic or conversions

1. Backlink / authority assessment

• Quality of current links
• What’s missing vs competitors

1. Your top 3 priorities for the first 30 days

• Be specific and practical

1. How you would measure success

• Focus on bookings / revenue, not rankings

Please limit prep time to 1–2 hours — we are looking for how you think and prioritise.

To apply

• Send your CV and Loom to: darren@audhdpsychiatry.co.uk

Compensation & Structure

We are open to both fractional and full-time candidates.

• Fractional (preferred to start): £300–£400/day (2–3 days/week), initial 4-week trial
• Full-time: £65,000–£75,000 base (depending on experience), with performance-based upside

We typically start in a fractional capacity to validate impact quickly, with the opportunity to move into a full-time role for the right person based on results.