Marketing Apprentice

1. Campaigns & Social Initiatives

• Plan and deliver campaigns around social responsibility, inclusiveness, and diversity, including our apprenticeship programme and company culture.
• Create engaging posts and visuals for LinkedIn, website, and internal updates showing what we do and who we support.
  Gather stories, quotes, and photos from staff or partners for campaign use.

2. CRM & Contact Management

• Add new users, leads, and contacts into the CRM system.
  Review our existing CRM contact list — check that each entry is accurate, up to date, and correctly categorised.
• Research existing contacts to confirm their roles and identify whether they are key decision-makers or influencers within their organisation.
• Research and identify new contacts at NHS Trusts, Colleges, and commercial sites where we don’t yet have strong links.
• Keep all contact data clean, structured, and properly tagged for campaigns and follow-ups.
• Prepare short summaries or reports highlighting which contacts should be prioritised for outreach or meetings. 

3. Customer & Prospect Outreach

• Assist with email introductions and outreach to NHS, education, and commercial contacts.
• Run customer satisfaction surveys and help collect feedback for improvements.
• Try to book meetings or demonstrations with existing and potential customers.

4. Digital Marketing & Analytics

• Use Google Analytics to monitor website traffic, visitor behaviour, and performance of pages.
• Identify what content performs best and report on monthly trends.
• Carry out keyword research to find the most relevant search terms for our services.
• Use Google Ads (AdWords) to check pricing, competition, and keyword effectiveness.
• Suggest and help implement SEO improvements (titles, metadata, internal links, etc.).
• Prepare short monthly summaries showing campaign results and website traffic changes.

5. Competitor Research & Analysis

• Identify our main competitors in access control, software integration, and security tech.
• Review their marketing activity — website content, social media posts, advertising tone, visual style, and messaging.
• Note what they do well and where we can differentiate or improve.
  Summarise their product offerings and positioning (e.g. pricing, features, partnerships).
• Create a simple competitor comparison sheet showing key strengths, weaknesses, and marketing tactics. 

6. Content & Communication

• Write and schedule LinkedIn posts, website updates, and short case studies.
• Maintain website content (news, projects, team pages, blog).
• Collect and edit client testimonials, images, and stories for use in marketing material. 

7. Events & Engagement

• Research industry awards, publications, or directories for possible entry or coverage.
• Research Events that may be good for us to attended but not exhibit at.

8. Reporting & General Support

• Maintain a marketing calendar of campaigns, posts, and deadlines.
• Track and summarise social, web, and CRM metrics.
• Assist in preparing short reports or presentations for management updates.
• Support with ad-hoc research, content creation, or marketing admin as required.

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Customer care skills
• Problem solving skills
• Presentation skills
• Administrative skills
• Number skills
• Analytical skills
• Team working
• Creative
• Initiative

• English GCSE, grade 4/C and above (Essential)
• Math GCSE, grade 4/C and above (Essential)