Head of Partnerships
Company Description
Azoma is a leading provider of Agentic Commerce Optimization (ACO) software, trusted by global enterprises such as Mars Inc, HP, Arla, and Zappos. With the rise of Shopping Agents like Amazon Rufus, Walmart Sparky, ChatGPT, and Gemini, Azoma enables brands to monitor their presence, uncover consumer trends, and generate optimized content to dominate Agentic Commerce. Our end-to-end workflow empowers businesses to lead AI conversations effectively. Azoma has been featured in renowned platforms including BBC, Business Insider, Vogue Business, and ShopTalk.
Role Description
Azoma.ai is hiring its first Head of Partnerships to build and scale a channel program with the world's leading marketing and media agencies. We work with enterprise consumer brands including Colgate, L'Oréal, Unilever, P&G, HP, and Mars to optimise their visibility across AI platforms like Amazon Rufus, Walmart Sparky and ChatGPT. The primary targets for this role are the major holding companies and their networks: WPP, Omnicom, Publicis, Dentsu, and Havas, along with key sub-agencies such as Digitas, MediaCom, and OMD. While the title is Head of Partnerships, the role is fundamentally commercial in nature: opening doors, pitching our Generative Engine Optimisation platform to agency decision-makers, closing commercial agreements, and building the infrastructure for a scalable program including partner onboarding, co-selling playbooks, and joint go-to-market motions. You will report directly to the Founder and CEO and be based in London, West Hampstead.
Qualifications
- Demonstrated experience building agency partnerships from the technology vendor side, ideally with one of the major holding company networks or their sub-agencies
- A strong commercial track record: comfortable with outbound prospecting, pitching, and closing
- Ecommerce fluency sufficient to speak credibly with both agency teams and large CPG or retail brand clients
- Experience working inside an agency network is a strong plus
- Existing UK work rights