Founding GTM & Brand Lead

Help build a category-defining platform powering Europe's first user-owned portfolio of compact luxury homes. We're rebuilding vacation-home ownership for people who thought it was out of reach. A rare product that blends fintech, hospitality & real estate. Build the brand and the growth engine with the founders.

About us:

• Well-funded startup building a digital co-ownership platform alongside a portfolio of compact designer homes (2-bedroom villas or apartments)
• We serve mass-affluent, active travellers (cyclists, skiers, etc.) from large cities who return to a select few year-round hotspots like Mallorca, Austria, Italy and Portugal

Requirements:

• 2-6 years in brand/growth/GTM, ideally for premium consumer, lifestyle, hospitality, or D2C (fast-paced, analytical-creative roles a plus)
• Creative taste + copy strength: you know "understated premium" but can pair it with bold, attention-earning ideas; can produce or direct others to get it there
• Analytical rigor, maker energy and low-ego ownership
• Interest in real estate, architecture or hospitality
• Bonus: PR/lifestyle media ties; built a brand or personal following (10k+); launched side projects with traction

What you'll do:

• Rare opportunity to build a mass-luxury lifestyle brand from the ground up, combining the credibility and trust of a fintech product with the emotion and exclusivity of a hospitality experience
• Turn strategy into standout creative, press-worthy moments, and qualified demand
• Define our tone of voice and narrative; make "compact homes" feel premium, real, and desirable
• Build the content engine and create assets yourself or brief/manage designers
• Launch multi-channel campaigns with clear hypotheses and targets
• Build repeatable content frameworks and growth loops
• Activate club and lifestyle partnerships (cycling/ski communities, travel/luxury brands)

Compensation/Benefits:

• London-benchmarked base, meaningful equity + performance bonus
• Company laptop, private medical insurance, WeWork access
• Remote-first (EU/UK), Swiss-incorporated. Regular in-person time in London & Mallorca.
• Stay access in our homes as properties launch

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