Lead Digital Analyst
Job title: Lead Digital Analyst
Contract: Permanent
Salary: £56,626 - £62,919 DOE
Location: London - Hybrid
Application closing date: Friday 20th March 2026
Job Purpose
BMJ is a global healthcare knowledge provider. To support our vision for a healthier world, our digital infrastructure must be engineered for precision. We are recruiting a Lead Digital Analyst to serve as the architect of our digital measurement frameworks. This is a position of strategic authority, not a traditional tagging role. You will bridge the gap between technical engineering and stakeholder insight, ensuring our data foundations are trusted, privacy-centric, and robust.
As a senior member of BMJ s Data function, you will own the integrity of our digital analytics infrastructure and provide end-to-end technical oversight across our platforms. By minimising technical debt and developing a scalable, automated architecture, you will empower our product, marketing, and editorial teams. Your role is to ensure that as we move toward an AI-driven future, our data is a strategic asset.
Responsibilities
Flexible Work and Workplace Perks
Contract: Permanent
Salary: £56,626 - £62,919 DOE
Location: London - Hybrid
Application closing date: Friday 20th March 2026
Job Purpose
BMJ is a global healthcare knowledge provider. To support our vision for a healthier world, our digital infrastructure must be engineered for precision. We are recruiting a Lead Digital Analyst to serve as the architect of our digital measurement frameworks. This is a position of strategic authority, not a traditional tagging role. You will bridge the gap between technical engineering and stakeholder insight, ensuring our data foundations are trusted, privacy-centric, and robust.
As a senior member of BMJ s Data function, you will own the integrity of our digital analytics infrastructure and provide end-to-end technical oversight across our platforms. By minimising technical debt and developing a scalable, automated architecture, you will empower our product, marketing, and editorial teams. Your role is to ensure that as we move toward an AI-driven future, our data is a strategic asset.
Responsibilities
- Architectural Integrity: Design and maintain a robust, scalable tracking architecture across all BMJ platforms, moving beyond standard implementations to create bespoke, high-value data layers.
- Data Governance: Act as the guardian of our digital analytics data, ensuring our metrics are audited, accurate, and fully compliant with industry governance and privacy standards
- Empowering Insight: Lead BMJ's move towards data self-service. You won't just build dashboards; you will establish the standards, documentation, and training that allow our teams to interrogate data with confidence.
- Technical Problem Solving: Serve as the final point of escalation for complex tracking challenges, resolving issues related to attribution, browser-led privacy restrictions, and identity management.
- Measurement Architecture: Expert-level command of GA4 and GTM. You must have proven experience deploying server-side tagging.
- Technical Implementation: Proficiency in JavaScript, HTML, and CSS to engineer bespoke tracking solutions and maintain trusted data layers.
- Governance & Privacy: A deep understanding of GDPR, PECR, and cookie consent frameworks, with the ability to ensure compliance across all tracking implementations.
- Stakeholder Partnering: The ability to distil complex technical logic into clear narratives, aligning data capabilities with commercial and editorial objectives.
- Problem Solving: The ability to engineer creative solutions for journey mapping and to identify root causes of complex data issues.
- Data Engineering & Cloud: Experience leveraging GCP and BigQuery to architect data pipelines, ensuring digital analytics are integrated into BMJ s wider data estate.
- Business Intelligence: The ability to transform complex datasets into strategic assets using Tableau, building scalable reporting frameworks for evidence-based decision-making.
- Educational Background: A degree in a technical or analytical discipline (e.g., Computer Science, Information Systems, or Data Analytics) or equivalent professional experience in a high-scale digital environment.
Flexible Work and Workplace Perks
- We re committed to flexible working that supports both your needs and the requirements of the role.
- Generous double-matching employer pension contribution, up to 12%
- Discounted dental and travel insurance
- Seven x salary life assurance cover and a generous income protection package
- Discounted gym membership, cycle-to-work and season ticket loan
- Discounts for retail and leisure products through yourReward
- Twenty-five days holiday + bank holidays + a BMJ Day off.
- Additional holiday through long service; buy up to 5 additional days
- Leave for moving house, volunteering or getting married
- Concierge service Seniorcare by Lottie
- Equity, Diversity and Inclusion are not buzzwords to us, but fundamental company priorities
- We believe that a diverse workforce brings unique strengths and insights, enabling us to better serve our customers and drive positive change in our industry.
- If you are from an under-represented or historically marginalised community, we are particularly interested in hearing from you.
- Join our employee-led networks focusing on Gender, Race and Cultural Diversity, Sexual Orientation, Mental Health and Well-being, Parents and Carers and Age.
- Disability Confident Committed employer
- Personal development plan
- Mentoring scheme
- Career Coaching
- Opportunities to pursue professional development
- Strengths-based development