Senior Sales Executive
Senior Sales Executive
Hospitality Technology
London / Hybrid (Hammersmith - flexible office days)
£35,000-£38,000 basic | £70,000-£75,000 OTE (uncapped)
- Join one of the UK's fastest-scaling hospitality technology businesses
- Sell a suite of SaaS solutions into independent and multi-site hospitality operators
- Be part of a high-energy, founder-led environment with genuine growth and progression opportunities
At BMS, we've been engaged by a rapidly scaling hospitality technology business to recruit a Senior Sales Executive. This is a full-cycle, new business role within a challenger brand that's seeing triple-digit growth and investing heavily in its commercial team as it scales across the UK.
The Company
Our client is a high-growth SaaS business operating in the hospitality technology space, providing a suite of tools designed to help independent operators and small chains grow customer loyalty, capture data, and drive repeat revenue.
Founded in 2018, the business has grown to over 3,000 hospitality customers, positioning itself as a market leader within the SME segment, which represents the majority of the UK hospitality landscape. Backed by recent investment and with further product launches planned - including payments and finance solutions - the company is entering an exciting next phase of growth.
The culture is entrepreneurial, fast-paced, and non-corporate - ideal for salespeople who thrive on autonomy, energy, and impact.
The Role
As a Senior Sales Executive, you'll be responsible for winning new customers across the UK hospitality market.
- Own the full sales cycle from prospecting through to close.
- Sell a suite of SaaS solutions including loyalty, CRM, ordering, and data capture tools.
- Target owner-operators, general managers, and marketing leads within hospitality businesses.
- Generate pipeline through cold calling, walk-ins, email outreach, and self-sourced activity.
- Manage short sales cycles of 2-4 weeks with high deal volume.
- A combination of virtual sales and in-person meetings.
This is a high-activity, high-reward role suited to confident closers who enjoy pace and ownership.
The Candidate
We're looking for a driven, characterful salesperson who has:
- 2+ years' experience in B2B sales, ideally software or service-led solutions.
- Experience selling into hospitality (coffee shops, bakeries, QSR, casual dining).
- A confident, vocal communication style with strong phone-based selling ability.
- High energy, resilience, and motivation - comfortable in a fast-moving, evolving environment.
- A full-cycle sales mindset with strong follow-up and closing discipline.
This role will suit someone who is thrives on autonomy, and enjoys building momentum through volume and personality-led selling.
The Package
- Basic Salary: £35,000-£38,000
- OTE: £70,000-£75,000 (uncapped, paid monthly)
- Laptop & mobile phone
- Travel expenses covered
- Holidays: 28 days
- Working Pattern: Hybrid (London-based, flexible office attendance)
Desired Skills and Experience
Sales, New Business Development, Business Development, Hunter, Hospitality, Tech, SaaS