Digital Web Analyst

Salary: £50,000.00 per Annum

Position Type: Full-time, Permanent, 35 hours per week

Are you the kind of person who can’t help but dig deeper into data, who spots patterns others miss and gets genuinely excited about understanding why users behave the way they do? If turning numbers into stories, insight into action, and journeys into beautifully optimised experiences sounds like your idea of fun... keep reading. This role was made for you.

Reporting to the Head of Online Finance, you’ll play a central role in supporting digital operations and product teams across all brands. You’ll become the heartbeat of our digital insight, analysing end-to-end user journeys, identifying opportunities, and enabling data driven decision making at every level.

You’ll own our tracking, dashboards, data integrity and analytics infrastructure across GA4, GTM, BI tools and beyond. Your work will directly influence how we optimise performance, strengthen engagement, shape campaigns, and develop our digital products.

• Help@Hand – a physical and mental wellbeing app for you and your family giving you fast remote access to a GP for advice and more
• Thrive App – for your mental wellbeing approved by the NHS
• Buzz Brights Apprenticeships 
• Buzz Brilliance Awards – Employee Recognition Scheme
• Buzz Learning, our digital learning platform with access to 100s of online courses
• In-house training – IOSH, First Aid, Fire Safety, Gamcare and more
• Access to Trained Mental Health Advocates for advice on your mental wellbeing
• 5 weeks Annual Leave plus Public Holidays (Prorated accordingly for part time Colleagues)
• Buy Holidays Salary Sacrifice Scheme – opportunity to buy an extra week’s holiday (if eligible)
• Staff discount 50% off bingo tickets, food & soft drinks
• Refer a Friend Scheme
• Life Assurance
• Pension Scheme

• Proven experience as a Digital Web Analyst.
• Strong knowledge of GA4, Google Tag Manager, Google360 Suite and GMP.
• Experience with BI tools and SQL.
• Excellent communication and presentation skills.
• Meticulous attention to detail and strong analytical capability.
• The ability to manage multiple priorities in a fast-moving environment.

• Experience with A/B testing tools.
• Familiarity with Monday.com or similar task management platforms.
• Understanding of SEO principles.
• Experience in the gambling/gaming sector.

If this sounds like the perfect next step in your digital analytics career, we’d love to hear from you. Apply now and help us build data-driven experiences that truly delight our customers.

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