Head of Business Intelligence

Head of Business Intelligence

London (3 days) with some European Travel

Circa £100k - £125k + 25% Bonus

Barribal Associates are working in partnership with a global direct to consumer branded products organisation, with sales in excess of €0.5billion. As we accelerate the journey toward margin expansion, omnichannel excellence and personalised customer engagement, we are seeking a strategic and commercially driven Head of Business Intelligence to lead the global BI function.

This is a high-impact leadership role reporting to the Director of Commercial Finance. You will define and execute a global BI and analytics strategy that transforms data into actionable insight — driving revenue growth, EBITDA improvement, operational efficiency, and strategic clarity across the organisation.

You will act as a trusted advisor to Executive Leadership across Commercial, Marketing, Supply Chain, Finance and Digital.

What We’re Looking For:

• Proven leadership experience in Business Intelligence or Commercial Analytics

• Background in a global e-commerce, FMCG, Beauty, Retail or DTC environment

• Strong commercial acumen with deep P&L understanding

• Experience managing cross-border data environments

• Advanced BI expertise (Power BI essential and Databricks very useful)

• Strong data warehousing knowledge (Snowflake, Azure, AWS)

• SQL, data modelling and forecasting capability

Who You Are:

• A strategic thinker who delivers operational impact

• A confident communicator and data storyteller

• Commercially sharp and comfortable partnering senior leaders

• Courageous in challenging convention

• Low ego, high impact

What You’ll Do:

Shape the Global BI Strategy

• Define and execute the BI roadmap aligned to the 3–5 year corporate strategy

• Establish global data governance, master data standards and KPI harmonisation

• Lead data democratisation while ensuring GDPR compliance and data integrity

• Oversee BI architecture and tools (Power BI, Databricks, Datarails etc.)

Drive Commercial Performance

• Deliver global sales performance analytics across DTC, distributors and marketplaces

• Lead pricing, promotion and margin optimisation analytics

• Build SKU, regional and channel profitability models

Unlock Customer & Marketing Insight

• Lead customer segmentation and CLV modelling

• Optimise digital marketing performance through ROI and attribution analytics

• Deliver insights on consumer behaviour, product lifecycle and brand performance

• Enable data-driven CRM and loyalty strategies

Elevate Executive Decision-Making

• Standardise global dashboards and board-level KPI reporting

• Translate complex data into compelling executive storytelling

• Foster a culture of insight-led decision-making

Build & Lead the Function

• Develop and scale a high-performing global BI team

• Build data literacy across commercial and operational teams

• Manage BI budgets and vendor partnerships