CRM Lead

Senior CRM Manager / CRM Lead

12-month FTC

Location: Greater Manchester (Hybrid – 3 days office / 2 days remote, plus flexible working)

A leading consumer technology business is seeking an experienced CRM leader to drive the next phase of its customer engagement strategy.

Reporting into the Head of Performance Marketing, this is a high-impact role with responsibility f or shaping and evolving CRM performance across the entire customer lifecycle.

You'll work with a rich and complex customer dataset, leveraging data, automation, personalisation and emerging technologies to deliver measurable commercial outcomes and exceptional customer experiences.

This is far more than a campaign delivery role. The successful candidate will play a key part in defining how CRM contributes to business growth, operational efficiency and competitive advantage through intelligent, insight-led customer communications.

Key Responsivities:

• Own CRM performance across the customer journey, delivering against commercial and engagement objectives
• Identify and unlock growth opportunities across acquisition, conversion, retention and reactivation
• Lead the development and optimisation of customer segmentation strategies
• Design and enhance personalised customer journeys, trigger-based communications and lifecycle programmes
• Champion a structured test-and-learn culture, building scalable frameworks that drive continuous improvement
• Develop meaningful reporting and performance dashboards to support optimisation and decision-making
• Ensure the effective validation and monitoring of automated customer journeys and trigger campaigns
• Explore and implement new technologies, channels and capabilities that improve CRM effectiveness and efficiency
• Collaborate closely with marketing, analytics, commercial and product teams to deliver an integrated, customer-centric strategy.

About You:

• Proven CRM leadership experience with a strong track record of delivering successful multi-channel campaigns
• Experience owning CRM performance and driving measurable commercial results
• Strong understanding of customer segmentation, lifecycle marketing and personalisation strategies
• Highly analytical, with the ability to translate data into actionable insights and recommendations
• Confident influencing stakeholders and helping shape strategic direction
• Passionate about the evolving CRM landscape, including automation, AI and predictive customer engagement
• Proactive, curious and comfortable challenging the status quo to identify new opportunities
• Thrives in a fast-paced, data-driven environment
• Experience using CRM platforms and marketing automation tools (Bloomreach experience would be advantageous
• Basic HTML knowledge would be beneficial
• Exceptionally organised, with strong attention to detail and project management skills.